C

Clare Jiaqiao Li

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Product Analyst at SalesLoft
Atlanta, Georgia, United States
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Jobs verified_user 0% verified
  • Salesloft
    Senior Product Analyst
    Salesloft
    Apr 2023 - Current (3 years 6 months)
  • Salesloft
    Product Analyst
    Salesloft
    Feb 2020 - Mar 2023 (3 years 2 months)
  • Terminus (by DemandScience)
    Marketing Manager, Digital Strategy and Analytics
    Terminus (by DemandScience)
    Apr 2018 - Oct 2019 (1 year 7 months)
    Architect and implement marketing data collection, standardization, and attribution logic in Marketo Own website analytics, conversion tracking, and custom goal tracking implementation using Google Tag Manager Drive paid channel efficiency, report marketing influence and inbound funnel conversion by synthesizing data from different Salesforce report objects and ad platforms Build intelligence on both marketing and sales activity benchmarks via heavy data wrangling using Python Create data visualization and self-serve dashboards in Google Data Studio that support both Marketing and Sales needs Show less
  • The Home Depot
    Sr. Analyst - Marketing Analytics & Intelligence
    The Home Depot
    Jun 2016 - Apr 2018 (1 year 11 months)
    Support marketing investment decisions with ROI analysis, post, competitive and weekly executive reports Optimize online marketing spend and efficiency by synthesizing and transforming ad platform data Provide web experience insights with pathing and engagement analysis via Adobe Analytics Work with cross-functional teams to translate business needs and automate measuring solutions
  • O
    Online Marketing Specialist
    Feb 2015 - Jun 2016 (1 year 5 months)
    Managed all online campaigns, owned channel mix strategy, and mapped retargeting segments and flows Identified micro-conversions, implemented tracking with custom JavasSript in tag manager Automated campaign attribution report, auto-alert and visualization via Google Apps Script Audited and refined channel attribution processing rules to ensure data quality in Marketo
  • LocumTenens.com
    Search Engine Marketing Specialist
    LocumTenens.com
    Apr 2013 - Feb 2015 (1 year 11 months)
    Manage Pay Per Click programs (Google Adwords & Bing Ad) to generate online leads Monitor and report campaign KPIs with Google Analytics and Webmaster Tools Create and automate reports using Javascript and Google App Script Create, tweak and test PPC landing pages using HTML, CSS, and site testing tools Conduct competitor research and monitor organic brand visibility with SEO tools (SEMRush, Moz) Manage communications with online marketing tool vendors and keep up with new SEM trends Show less
Education verified_user 0% verified
  • Guangdong University of Foreign Studies
    bachelor, Bachelor of Arts (B.A.), English Language and Literature, General
    Guangdong University of Foreign Studies
  • The University of Georgia
    master, MA, Communication and Media Studies
    The University of Georgia
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