Alex Wheldon

I’m a 3-time entrepreneur and marketer in the adtech, fintech, and consumer technology sectors. I’m also an active early-stage investor in Europe and North America. I was the cofounder of Kanary, one of Europe’s first integrated DMP/DSP platforms. We were one of the early champions of truly 1-to-1 personalization of marketing in the real-time bidding and programmatic advertising space. Kanary was sold to Gravity4 in 2014. I also helped shape the future of gaming as CMO at Smarkets, a market leader for fair and transparent betting that trades over £2bn/year. I'm now Chief Product Officer at Lyst. Lyst connects millions of shoppers globally with over 11,000 designers and stores, from Burberry, Valentino, Alexander McQueen and J.Crew to Lane Crawford, Saks Fifth Avenue, Harrods and Neiman Marcus. With an inventory of over 3 million fashion products and access to 4.5million changing fashion data points every hour, Lyst is a definitive new source of global fashion intelligence.