Jenifer Ho

Advisor

Ribbon

Jul 2026 - Current (2 months)

Chief Marketing Officer

Learntastic

Dec 2025 - Current (9 months)

Chief Marketing Officer

Vita Benefits

Mar 2024 - Current (2 years 6 months)

Lead full-funnel marketing in the healthcare benefits space with a focus to drive growth, brand differentiation, and pipeline impact. Repositioned the brand, launched a scalable marketing playbook, and aligned GTM. Used analytics tools and competitive insights to shape messaging and influence product strategy. Delivered thought leadership to reinforce brand authority. Coached talent and fostered a culture of A/B testing and experimentation. Partnered cross-functionally to translate insights into revenue growth.

Startup Mentor

Newchip Accelerator

Oct 2022 - Current (3 years 11 months)

Mentoring start up founders part of the Newchip accelerator program.

Real Estate Investor

National Association of REALTORS

Aug 2022 - Current (4 years 1 month)

Real estate investor investing in real-estate across the US. I’m interested in PML, BRRRR, STR, LTR and rehabs. Contact me if you have a project we can partner on.

CMO

Streetwise Consulting Group

May 2022 - Current (4 years 4 months)

Various ELT/SLT roles - Fractional CMO at ActionVFX - Fractional CMO and Advisor at Visual Quiz Builder - Fractional CGO at Equips - Fractional CMO at ZillyPlanet - Fractional CMO at LearnTastic - Fractional CMO at Hyperproof.io - Fractional CMO at Open Jobs AI - Fractional CGO at Cover Genius

Mentor

GrowthMentor

Nov 2021 - Current (4 years 10 months)

5-star mentor ⭐️⭐️⭐️⭐️⭐️ 1:1 mentoring through GrowthMentor for startups and entrepreneurs growing their business. GrowthMentor is a curated platform of startup and growth marketing mentors that have proven experience in their fields.

Marketing Advisor

ZillyPlanet

Jan 2025 - Jan 2026 (1 year 1 month)

Advisor to Chief Executive Officer

Visual Quiz Builder

Jan 2024 - Jan 2026 (2 years 1 month)

Advisor

EventMobi

Jan 2024 - Jan 2025 (1 year 1 month)

Advisor

Hubilo

Jan 2023 - Jul 2025 (2 years 7 months)

Acquired by Brandlive (July 2025)

VP of Marketing

Bitwarden

Dec 2022 - Mar 2024 (1 year 4 months)

In my role at Bitwarden, I led strategic marketing and communications initiatives, significantly strengthening our brand presence in the competitive cybersecurity landscape. My leadership spans across crafting integrated marketing campaigns on both digital and traditional platforms, enhancing customer engagement, and optimizing acquisition strategies. I also play a key role in cultivating influential media relationships and aligning our marketing efforts with product launches and roadmaps, backed by solid data-driven insights. Key Achievements/Contributions: • Implemented ABM strategies that positioned us at the top of the Enterprise Password Manager G2 Grid and earned the Fast Company’s Brands that Matter award. • Launched PLG initiatives

VP of Global Growth Marketing

Culture Amp

Jan 2022 - Sep 2022 (9 months)

As VP of Global Growth Marketing at Culture Amp, I directed comprehensive global marketing strategies to enhance the marketing funnel's efficiency and drive substantial growth. My leadership in integrating performance, content, and digital marketing initiatives, along with spearheading ABM strategies and predictive marketing forecasts, significantly scaled our business impact. Key Achievements/Contributions: • Improved MQL to SQO conversion by five percent within a year. • Increased inbound growth by 11% through finely targeted organic strategies. • Pioneered new product launches and established robust frameworks for ABM and marketing forecasts.

VP of Marketing and Sales Development

Elation Health

Feb 2021 - Jan 2022 (1 year)

At Elation Health, I was responsible for devising and implementing cohesive marketing and sales development strategies directly under the CEO’s guidance. My approach involved aligning content, product marketing, and demand generation teams with overarching company objectives, significantly enhancing sales processes through automation and targeted marketing. Key Achievements/Contributions: • Led a robust team of over 45 professionals, significantly reducing customer acquisition costs. • Boosted the inbound pipeline’s contribution to total sales to 70% by optimizing strategic marketing and automation. • Shortened CAC payback period through targeted top-funnel strategies and lifecycle marketing.

Head of Business Growth and Product Marketing ($LYFT)

Lyft

Jan 2020 - Mar 2021 (1 year 3 months)

Head of Demand Generation & Marketing Operations ($LYFT)

Lyft

Apr 2019 - Mar 2021 (2 years)

IPO’d March 2019 ($LYFT) In my dual role at Lyft, I developed and managed effective B2B2C marketing strategies to expand our market share and customer engagement, particularly in the Healthcare and Automotive sectors. During my tenure as Interim Head of Marketing, I led the integration of marketing teams and strategies, significantly enhancing Lyft's market position amid challenging market conditions. Key Achievements/Contributions: • Successfully drove market penetration initiatives and launched impactful programs like Lyft Pass, notably increasing brand visibility and engagement at major industry events

Senior Director, Demand Generation & Marketing Operations

SingleStore

May 2017 - Apr 2019 (2 years)

Acquired by Vector Capital Directed the strategy and execution of demand generation and marketing operations, driving significant market growth and product engagement. My focus on optimizing the marketing funnel and leading high-impact digital and field marketing initiatives resulted in notable increases in performance and strategic alignment across teams. Key Achievements/Contributions: • Achieved a 50% growth in the inbound pipeline and successfully launched a freemium program that significantly enhanced growth strategies.

Co-Founder & President

Streetwise Consulting Group

Jul 2016 - Jun 2020 (4 years)

As Co-Founder and President, I directed operations and strategic partnerships, driving business growth and market expansion through innovative marketing solutions tailored for high-profile clients like Salesforce and Zoom. Key Achievements/Contributions: • Successfully scaled Salesforce AppExchange program, enhancing client performance and achieving profitability within the company’s first year.

Director, Demand Generation & Marketing Operations

Greenhouse Software

Dec 2015 - May 2017 (1 year 6 months)

Founded in 2012, Greenhouse is a leading recruiting optimization platform to help companies build and scale their recruiting processes. Greenhouse is funded by Thrive Capital, Benchmark, Social Capital and Resolute.vc. Led a team of modern marketers in demand gen, marketing ops, marketing analytics, digital marketing, partner marketing, field and events, and content marketing.

Director, Demand Generation, Product Marketing and Sales Development ($FSLY)

Fastly

Dec 2014 - Dec 2015 (1 year 1 month)

IPO’d May 2019 ($FSLY) Responsible for Demand Generation | Product Marketing | Marketing Operations | Sales Development Fastly is changing the way the world experiences the Internet. Fastly is the only content delivery network (CDN) that gives businesses complete control over how they serve content, unprecedented access to real-time performance analytics, and the ability to cache frequently changing content at the edge. Fastly is funded by August Capital, Battery Ventures, O’Reilly AlphaTech Ventures, Amplify Partners and IDG Ventures. We currently have offices in San Francisco, New York, London and Tokyo.

Business Development Director - ISV and Technology Alliances ($DOCU)

DocuSign

Aug 2013 - Dec 2014 (1 year 5 months)

IPO’d April 2018 ($DOCU) Drive joint sales revenue growth for DocuSign for Salesforce and other partners by managing all phases of the partner go-to-market lifecycle, with specific focus on revenue growth and future partner success. Partners: Salesforce, Jitterbit, Xactly, Apttus, CallidusCloud, Concur, Steelbrick, Conga, Drawloop, Box, Dropbox, Good Technology, FinancialForce, NetSuite

Senior Manager, Marketing Demand Generation ($DOCU)

DocuSign

Jul 2011 - Aug 2013 (2 years 2 months)

DocuSign is The Global Standard for Digital Transaction Management. Global enterprises, business departments, individual professionals, and consumers have standardized on DocuSign, with more than 40,000 new users joining the DocuSign Global Network every day. Today, that network includes millions of users in 188 countries. DocuSign is funded by Kleiner Perkins, Accel Partners, Salesforce, Visa, Telstra, NTT Finance, MKI, Mitsui & Co, Recruit Holdings, Scale Venture Partners, Sigma West, Ignition Partners, Comcast Ventures, Google Ventures, Sapphire Ventures, Frazier Technology Ventures, Second Century Ventures and WestRiver Capital.

About

Detail

Timeline

Résumé