Rob Depersia

Director, Sales Operations

Continuous

Apr 2024 - Current (2 years 7 months)

Senior Marketing Operations Manager

Continuous

Mar 2024 - Current (2 years 8 months)

Member

RevOps Co-op

Jan 2022 - Current (4 years 10 months)

Director, Demand Generation & Marketing Operations

Rattle

Nov 2022 - Feb 2024 (1 year 4 months)

Joined after Series A to design and lead an efficient demand marketing engine and marketing operations infrastructure. Tripled marketing-sourced Closed-won ARR YoY with:
• Campaign Strategy & Execution: Amplify brand and generate demand among ICP with delightful, content-based campaigns and digital events; tripled marketing’s share of pipeline created
• Performance Marketing: Design and deploy email, paid social, display, and PPC campaigns; increased YoY MQL volume 359% and S1+ pipeline value by 191%
• Revenue Operations & Sales Enablement: Power inbound sales motion with seamless lead handoff and routing, BDR training and tooling, and real-time intent signals and alerts; achieved 100% lead follow-up rate
• Marketing Aut

Senior Manager, Demand Generation & Marketing Operations

HealthJoy

Apr 2019 - Nov 2022 (3 years 8 months)

Hired after Series B to build marketing ops and growth functions for newly launched B2B channel. Exponentially grew marketing-sourced ARR with:
• Performance Marketing: Drove awareness and action among HR personas and key accounts with email, paid social, display, search, and retargeting campaigns that generated $20M+ in SQO pipeline
• Event & Partner Marketing: Scripted and produced webinars, roundtables, and co-branded digital events that engage valuable broker partners and prospects
• Sales Operations & Enablement: Designed lead handoff SOPs and hired and trained BDR team to execute; built Outreach cadences customized to campaign to improve inbound MQL conversion rate 38%; interim BDR manager
• Marketing Automation: O

Digital Marketing & Automation Manager

cleverbridge

Jun 2017 - Apr 2019 (1 year 11 months)

Managed global integrated marketing and ABM campaigns for international payments, ecommerce, and billing software provider:
• Demand Generation: Created high-performing email, social, SEO/SEM, content marketing, and on-site chatbot campaigns; managed agency relationships and contracts to boost SQLs by 95% during tenure
• ABM Campaign Lead:: Developed playbook for key accounts; built landing pages, launched promo plan, and trained sales on follow-up for custom cart analysis offer; achieved 6% outbound success rate
• Lifecycle Marketing: Designed event- and trigger-based Eloqua nurture programs; hired and supervised specialist to cover daily MAP tasks, decreasing GTM time by +50%

Content Marketing Manager

Sidecar

Jan 2016 - Jun 2017 (1 year 6 months)

Joined after Series-B to power ecommerce ad tech startup’s rapid growth with content and marketing strategies to generate demand and excite clients:
• Content Strategy & Production: Wrote and edited eBooks, blogs, social posts, and web copy; created first-ever Sidecar Benchmarks Report, earning national media coverage and breaking company MQL record
• Brand Amplification: Used paid social, experiential events, email, and webinars to get more eyeballs on content and capture leads for sales team; content sourced 31% of Closed-Won opportunities during tenure
• Customer Marketing: Developed internal and external communications plans for new product launches; increased adoption of new customer reporting dashboard by 20% among exis

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Rob Depersia

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