Tal Eisner
Tal Eisner
About
Detail
Head of Marketing & Strategy, Cyera Research · Cyera ($12B)
Israel
I've spent over 20+ years on both sides of fraud and cybersecurity - first catching it, then explaining how to stop it.
I started as a fraud investigator and later led investigation teams at major telecom operators, working the cases myself before I ever wrote a word of marketing copy. That foundation - knowing what the threat actually looks like from the inside - has shaped everything I've done since moving to the vendor side as a product marketing and content strategy leader.
Over two decades at cybersecurity, fraud, and risk analytics companies, I've built product marketing functions from the ground up: positioning and messaging, go-to-market and launch planning, competitive and market analysis, and sales enablement that actually gets used by sales teams. Alongside that, I've built and run content programs across every format - blogs, technical reports, video series, webinars, and executive briefs - taking research that starts as raw technical findings and shaping it into content that works for practitioners, executives, and press alike.
At Check Point, I led marketing communications on the security research side, turning technical findings into content that reached both practitioners and press. At Cyera, I built the "Cyera Research" brand from the ground up - its editorial strategy, its content programs, and the infrastructure behind it - turning a research function into a recognized voice in the data security space.
What sets my approach apart is that I'm not marketing something I don't understand. I've sat where the buyer sits - running investigations, managing teams, making decisions under pressure - and I bring that fluency to how I frame a product positioning, brief a sales team, script a video, or shape a launch
I started as a fraud investigator and later led investigation teams at major telecom operators, working the cases myself before I ever wrote a word of marketing copy. That foundation - knowing what the threat actually looks like from the inside - has shaped everything I've done since moving to the vendor side as a product marketing and content strategy leader.
Over two decades at cybersecurity, fraud, and risk analytics companies, I've built product marketing functions from the ground up: positioning and messaging, go-to-market and launch planning, competitive and market analysis, and sales enablement that actually gets used by sales teams. Alongside that, I've built and run content programs across every format - blogs, technical reports, video series, webinars, and executive briefs - taking research that starts as raw technical findings and shaping it into content that works for practitioners, executives, and press alike.
At Check Point, I led marketing communications on the security research side, turning technical findings into content that reached both practitioners and press. At Cyera, I built the "Cyera Research" brand from the ground up - its editorial strategy, its content programs, and the infrastructure behind it - turning a research function into a recognized voice in the data security space.
What sets my approach apart is that I'm not marketing something I don't understand. I've sat where the buyer sits - running investigations, managing teams, making decisions under pressure - and I bring that fluency to how I frame a product positioning, brief a sales team, script a video, or shape a launch
