J
Jordan Nicgorski
Jordan Nicgorski
About
Detail
Vice President of Sales, National Distribution and Strategic/National Accounts at Juul Labs
United States
EXECUTIVE PROFILE
I build revenue engines in markets that don’t wait for you.
Over my career, I’ve led sales organizations through rapid growth, market disruption, and intense competition — and I’ve consistently found a way to win. From scaling JUUL from a startup brand to a category leader, to leading teams of 25+ people and generating $500M+ in annual top-line revenue, my edge has always been the same: positioning the business to compete smarter, not just harder.
I specialize in high-stakes CPG environments where the margin for error is thin and the competition is well-resourced. My strength is building the strategy, negotiating the contracts, and developing the teams that execute it — all at once. I don’t just close deals. I build the frameworks that make closing repeatable.
What drives me is the David vs. Goliath dynamic. I’ve spent my career helping leaner organizations outmaneuver bigger ones through sharper strategy, stronger relationships, and creative deal structures that change the competitive math entirely.
If you’re building something in CPG — or trying to scale past a plateau — I’d welcome the conversation.
PERFORMANCE
• Directed the national strategy, launch, and rapid market expansion of JUUL, scaling the brand from startup to category leader in one of the most competitive CPG environments in recent history
• Led a 25-person organization of sales directors, distributor managers, and operations leaders to deliver $500M+ in annual top-line revenue
• Managed key account teams that exceeded annual sales targets by 10–25% year over year — consistently, not occasionally
• Engineered innovative contractual programs that enabled a resource-constrained organization to compete directly against dominant, well-funded competitors
• Oversaw retail and distributor contract negotiations that drove a uplift in revenue growth across the portfolio
• Designed and implemented multiple organizational structures to maintain team performance through volatile, fast-changing market conditions
• Established team culture frameworks at every leadership level — creating shared standards for performance, accountability, and growth
I build revenue engines in markets that don’t wait for you.
Over my career, I’ve led sales organizations through rapid growth, market disruption, and intense competition — and I’ve consistently found a way to win. From scaling JUUL from a startup brand to a category leader, to leading teams of 25+ people and generating $500M+ in annual top-line revenue, my edge has always been the same: positioning the business to compete smarter, not just harder.
I specialize in high-stakes CPG environments where the margin for error is thin and the competition is well-resourced. My strength is building the strategy, negotiating the contracts, and developing the teams that execute it — all at once. I don’t just close deals. I build the frameworks that make closing repeatable.
What drives me is the David vs. Goliath dynamic. I’ve spent my career helping leaner organizations outmaneuver bigger ones through sharper strategy, stronger relationships, and creative deal structures that change the competitive math entirely.
If you’re building something in CPG — or trying to scale past a plateau — I’d welcome the conversation.
PERFORMANCE
• Directed the national strategy, launch, and rapid market expansion of JUUL, scaling the brand from startup to category leader in one of the most competitive CPG environments in recent history
• Led a 25-person organization of sales directors, distributor managers, and operations leaders to deliver $500M+ in annual top-line revenue
• Managed key account teams that exceeded annual sales targets by 10–25% year over year — consistently, not occasionally
• Engineered innovative contractual programs that enabled a resource-constrained organization to compete directly against dominant, well-funded competitors
• Oversaw retail and distributor contract negotiations that drove a uplift in revenue growth across the portfolio
• Designed and implemented multiple organizational structures to maintain team performance through volatile, fast-changing market conditions
• Established team culture frameworks at every leadership level — creating shared standards for performance, accountability, and growth
