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Nicolas Gerard
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Head of Sales, France
France
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Personal goal pursuitCareer BreakNov 2025 - Aug 2026 (10 months)After 9 beautiful years at Algolia, I have decided to take some time for myself and my family. We have traveled together for 2 months in South-East Asia, and I have then been training for 6 months for a full distance Ironman that I raced in June 2026. I am now looking for a new leadership opportunity.- Sales Director, FranceAlgoliaFeb 2023 - Oct 2025 (2 years 9 months)• Led the Go-To-Market motion for our Enterprise team in France, Algolia's #2 largest market.
• Initiated a strategic shift towards new verticals of growth (B2B and FSI) that was then implemented in our other regions
• Pivoted our management strategy towards an NRR-driven approach, incorporating both new business and expansion/retention into our key performance metrics - Sales Manager, EMEA & APACAlgoliaFeb 2021 - Jan 2023 (2 years)• Led our SMB sales organisation in EMEA and APAC
• Hired, trained and managed a team of 10+ Account Executives in Paris, London and Berlin.
• - Enterprise Account Executive, EMEAAlgoliaDec 2017 - Feb 2021 (3 years 3 months)• Acted as Country Manager for our Benelux and Nordics markets: owning local GTM strategy, partnerships and events, responsible for the closing and retention of the region, managing and training our local sales team (BDRs, SEs, Partners)
• Closed the two largest new business logos of the region at the time: $1M+ ARR in Benelux, $300k+ ARR in Nordics - Business Development Representative, EMEA & USAlgoliaJan 2017 - Nov 2017 (11 months)• Joined as #2 Outbound sales. Scaled BDR teams across the US and Europe.
- Global Business Development AnalystDeezerJan 2016 - Jul 2016 (7 months)Deezer is one of the largest music streaming services worldwide, offering +40m tracks in 180 countries. Deezer was ranked #3 in Fast Company's 'Most Innovative Companies in Music' for 2015.
Key achievements:
- Identified 15 new opportunities with key telco operators (e.g. Three Mobile) and music retailers (e.g. MediaMarkt) including market analysis, sales pipeline management, financial forecasts.
- Supported team with deal negotiations through data-based insights on leads, product/pricing strategies and go-to-market plans resulting in 2 new partnerships (+€340k forecasted revenues Y1).
- Functioned as a project manager internally by working with channel marketing, label relations and legal to ensu - Account Strategist - UK & Nordics top retailersCriteoJul 2015 - Jan 2016 (7 months)Criteo is a global performance marketing technology company using its predictive software algorithms to effectively engage and convert customers online.
Key achievements:
- Monitored the performance of 10 top UK retailers retargeting campaigns adjusting metrics such as cost-per-click, conversion rate and website traffic in order to outperform clients’ KPI targets.
- Built up weekly performance dashboards and provided clients with deep-dive customer insights analysis on user conversion path, dormant user activation, cross-device usage.
- Contributed to the team achieving +24% revenue growth YoY by closing 4 new prospects (+£200k), securing an extra £90k budget over the last 6 months and rolling-ou - Sales & Marketing InternMerci AlfredSep 2013 - Jun 2014 (10 months)Merci Alfred is part of the My Little Paris group - a media company now owned by AuFeminin.com - that boasts over 2 million readers in France and uses weekly newsletters as a powerful marketing content channel.
Key achievements:
- Elaborated business proposals pitched to media agencies and advertisers, generating a 75% revenue increase in 6 months. Closed deals with brands like Fly Emirates, Microsoft, Montblanc.
- Managed more than 20 marketing campaigns including market review and competition benchmark, SEO and paid search on AdWords, performance monitoring on Google Analytics.
- Supported the launch o - PTraineeParis Running TourMay 2013 - Jul 2013 (3 months)- Managed the company’s financial accounts and finances through the whole trainee period
- Prospected for new partnerships with potential advertisers in various sectors: luxury hotels & palaces, big corporations
- Developed 5 new partnerships within 3 months which resulted in a €25K turnover increase - FEditorFondapol Liberal Progressive and European ThinktankMay 2012 - Jul 2012 (3 months)- Drafted economics-related articles for the political blog "TropLibre" ranging from monetary policy to current unemployment issues
- Analysed a world-wide survey of more than 200 pages of data, leading to the production the report "ScenaRIO: Youth & Sustainable Development in the World"
- "ScenaRIO" presented at the 2012 United Nations Earth Summit RIO+20
Education
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- Master's degree, Economics & BusinessSciences PoJan 2014 - Jan 2017 (3 years 1 month)School of Management and Innovation
Relevant courses: corporate strategy, corporate finance, digital business strategies, econometrics and statistics, financial markets, project finance, asset management, economics of development, strategic marketing, innovation and entrepreneurship. - Exchange program, Social Sciences and BusinessThe University of British ColumbiaJan 2012 - Jan 2013 (1 year 1 month)Sauder School of Business
Relevant courses: business fundamentals, advanced microeconomics, monetary policy, online marketing tools. - Bachelor of Arts (BA, Social Sciences with a concentration in EconomicsSciences PoJan 2010 - Jan 2014 (4 years 1 month)Relevant courses: microeconomics, macroeconomics, comparative competition law.