Briana Bell

S

GTM Systems Architect & Fractional Enablement

Stelliform

Dec 2023 - Current (2 years 10 months)

• Engineered fully automated data pipelines and CRM routing, utilizing Zapier, n8n, Clay, and Make.
• Led fractional RevOps and enablement initiatives, architecting GTM strategy for institutional pilot programs.
• Developed technical talk-tracks for AI and advanced workflow integrations during high-stakes discussions.
• Collaborated with technical founders and CEOs during enterprise calls to facilitate real-time strategy pivots.
• Created system models with automated tools to evaluate performance across various operating conditions.

Global GTM Sales Strategy & Enablement Manager

Everlaw

Oct 2022 - Mar 2023 (6 months)

• Architected product release strategy and built automated outbound sequences, achieving a 45% increase in converted leads.
• Led global implementation of sales processes across revenue operations, aligning technical sales plays with Salesforce and Highspot opportunity stages.
• Generated dynamic messaging frameworks using automation tools like Zapier, Slack, and Salesforce to enhance communication and engagement.
• Engineered innovation sprints for corporate segments using AI and backend automations to identify high-propensity ICPs.
• Implemented process improvements to streamline operations and reduce bottlenecks.

Global Sales Enablement & Strategy Manager

ROOM

Apr 2022 - Oct 2022 (7 months)

• Designed go-to-market launch framework for the 'studio' product line, generating over $800K in open pipeline within the first month.
• Launched first global enablement function for complex hardware/design products, improving the sales tech stack.
• Developed multi-touch automation sequences for SMB, mid-market, and enterprise segments, reducing time-to-first-touch for inbound leads significantly.
• Coordinated cross-functional team meetings to align business objectives and support execution of strategic initiatives.

Global Sales Enablement Delivery

Salesforce

May 2020 - Nov 2021 (1 year 7 months)

• Designed and executed rigorous five-day HLS SMB immersion program, reducing AE ramp time from six to three months.
• Launched 'LevelUp,' a global live training series for EMEA, LATAM, and AMER regions, creating Salesforce's first internal enablement podcast.
• Developed process architecture and skills curriculum for account executives, scaling enablement across one of the largest B2B sales organizations.
• Engineered data integrations using ZoomInfo to enhance SMB dashboards and ensure CRM hygiene.

Lead Sales Enablement Program Manager

Juul Labs

Aug 2018 - Nov 2019 (1 year 4 months)

• Spearheaded strategic accounts sales training and go-to-market enablement during hyper-growth across US, Canada, and international markets.
• Educated key account managers and regional VPs on complex regulatory requirements and consumer data positioning.
• Designed international training pathways and implemented a CMS platform, resulting in high utilization rates among representatives.

About

Detail

Timeline

Résumé