Ava Willett
About
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Making content creation a career path for Gen Z🤳| Growth Marketing @ Hoppy
Clearwater, Florida, United States
Résumé
Jobs
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Senior Manager of Community MarketingHoppyJan 2026 - Current (6 months)- Campus and Community LeadDittoNov 2025 - Dec 2025 (2 months)Recruited and onboarded college students across various campuses for the Spring 2026 semester for Ditto’s Campus Ambassador program
- Head of CommunitySideShiftJun 2025 - Current (1 year 1 month)- Leading and managing the Creator Circle, including interviews, vetting, onboarding, and community engagement. - Built out the channel for all Circle Creator communications, ensuring organization and consistent messaging, as well as fueling an overall sense of community. - Overseeing strategy and execution of end-to-end white glove campaigns across client projects. Notable campaigns include: Brex, Paramount Pictures’ movie “Trust”, Swsh, Cerca Dating, and Rove Miles amongst others. - Ideated and implemented the Creator Training Campaign, which provides UGC knowledge to those newer to the field and gives them an opportunity to join our Circle Community upon successful completion. - Continually increase quality and quantity of SideShif
- Head of Strategy & CommunitySideShiftJun 2025 - Nov 2025 (6 months)- Leading and managing the Creator Circle, including interviews, vetting, onboarding, and community engagement. - Built out the channel for all Circle Creator communications, ensuring organization and consistent messaging, as well as fueling an overall sense of community. - Overseeing strategy and execution of end-to-end white glove campaigns across client projects. Notable campaigns include: Brex, Paramount Pictures’ movie “Trust”, Swsh, Cerca Dating, and Rove Miles amongst others. - Ideated and implemented the Creator Training Campaign, which provides UGC knowledge to those newer to the field and gives them an opportunity to join our Circle Community upon successful completion. - Continually increase quality and quantity of SideShif
- Social Media SpecialistSHORELINE PERIODONTICSApr 2025 - May 2025 (2 months)
- College Marketing LeadHoppyMar 2025 - Aug 2025 (6 months)- Lead, coach, and direct over 150 ambassadors across 25 different schools across the United States - Oversee and manage day-to-day activities of ambassador, ensuring successful execution of activations/events - Drive the strategy and planning of in-person events alongside Campus Leads to exceed KPIs and expectations
- Lead StrategistPlaykitMar 2025 - Jun 2025 (4 months)- Design and implement data-driven content strategies that guide creators in producing high-performing videos. - Oversee and provide feedback on 15+ weekly videos per creator, ensuring alignment with brand goals and industry trends. - Analyze performance metrics, identifying top and bottom-performing content to refine strategy and maximize results. - Collaborate with creators and community leads to maintain a cohesive, high-quality content ecosystem. - Provide daily insights and actionable recommendations to enhance video effectiveness and audience engagement.
- Content CreatorPlaykitFeb 2025 - Jun 2025 (5 months)-Develop and execute creative short-form video strategies that align with each startup’s brand identity and goals. -Produce high-quality content that leverages storytelling, trends, and platform-specific best practices to drive conversions. -Optimize performance through data-driven insights, continuously refining content strategies for maximum impact.
- Public Relations CoordinatorSHORELINE PERIODONTICSNov 2024 - Mar 2025 (5 months)
- Social Media Marketing InternZuppJan 2024 - May 2024 (5 months)
- Content CreatorDe La CalleNov 2023 - Apr 2024 (6 months)Create video content for De La Calle's Tik Tok and Instagram to increase brand awareness, product knowledge, and brand loyalty.
- Community DirectorBumble IncJun 2023 - Jun 2024 (1 year 1 month)
- Digital Marketing InternALLSZN ApparelApr 2023 - Jun 2023 (3 months)- Managed the brand's Tik Tok account during the Spring 2023 semester to drive growth and sales - Carefully curated content that related to the Gen Z target audience, boosting brand awareness and loyalty
- Campus LeadBumble IncAug 2022 - Jun 2023 (11 months)- Led and motivated a team of 3 at The University of Texas at Austin - Communicated monthly learnings from HQ to the team to optimize the program and local marketing strategies - Provided a campus report recapping the month's results to contribute to the evolution of the program
- Private Wealth Management InternThe Mather Group LLCMay 2022 - Aug 2022 (4 months)- Completed a comprehensive retirement plan for a hypothetical client, covering all areas of the financial planning process - Assisted with the development and implementation of the company’s direct marketing program
- Campus Impact ManagerBumble IncAug 2022 - Jun 2023 (11 months)- Established and maintained relationships with students and organizations to build campus connections with Bumble - Developed partnerships around campus with offices and departments that serve students to create collaborative programming opportunities - Shared, educated, and encouraged safety and sustainability efforts on campus
- BBA Career Services Target Your Future Program - Program ManagerMcCombs School of Business The University of Texas at AustinAug 2021 - May 2022 (10 months)- Lead a 9 person leadership team involved in the program’s implementation via content structuring, feedback, and goal setting - Steered the coordination of a 6 week recruiting seminar series for ~50 traditionally underrepresented students Strategize a program redesign to align format and content with recruiting trends relevant to the post lockdown economy - Bolstered relationships with ~10+ company sponsors to enhance program reputation and offerings to participants
- Teaching AssistantMcCombs School of Business The University of Texas at AustinAug 2021 - Dec 2021 (5 months)Grader for B A 324
- Digital Marketing InternNovicacomJun 2021 - Aug 2021 (3 months)- Created organic advertisements to social media platforms in collaboration with UNICEF - Developed and sent out promotional emails for thousands of subscribers in Germany - Assisted in generating $36.5k in revenue through Pinterest
Education
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- Marketing, Business Administration and Management, GeneralTexas McCombs School of BusinessJan 2020 - Dec 2024 (5 years)Currently pursuing a Marketing degree and Management minor
- Marketing, Business Administration and Management, GeneralThe University of Texas at Austin Red McCombs School of BusinessJan 2020 - Jan 2024 (4 years 1 month)