Natalie Severino

Vice President, Brand & Product Marketing

GP

Aug 2024 - Current (2 years 1 month)

Compass Executive Advisor

Foundation Capital

Jun 2023 - Current (3 years 3 months)

Mentor startups within the portfolio

LP & Navigators Executive Network

High Alpha

Jan 2021 - Current (5 years 8 months)

High Alpha Navigators is an invite-only network for senior leaders and executives who advise new High Alpha Studio companies. High Alpha is a venture studio that creates and funds B2B SaaS companies. Learn more at highalpha.com.

Vice President, Product & Customer Marketing

Sprout Social Inc

Feb 2022 - Aug 2024 (2 years 7 months)

Proud to serve the Product Marketing, Customer Marketing, Revenue Enablement and Market Strategy teams at Sprout.

Board of Advisors

Sales Research Labs

Apr 2021 - Jan 2022 (10 months)

Working with the world's top sales leaders to produce free tools and cutting edge research for sales professionals around the world. Learn more at: salesresearchlabs.com

Executive Member

Pavilion

Apr 2020 - Dec 2022 (2 years 9 months)

VP, Marketing (Acquired by ZoomInfo)

Chorusai

Sep 2018 - Jan 2022 (3 years 5 months)

[Series A - $575M Acquisition by ZoomInfo, NADAQ: ZI] Led all aspects of Marketing and Sales Development for Chorus.ai, a high-growth AI-based sales technology startup. Chorus.ai is the #1 conversation intelligence platform that records, transcribes, and analyzes conversations in real-time to help sales reps become top performers. With Chorus.ai more reps meet quota, new hires ramp faster, leaders become better coaches, and everyone in the organization collaborates over the actual voice of the customer.

Global VP, Client & Product Marketing

DHI Group INC

Jan 2016 - Aug 2018 (2 years 8 months)

[NYSE: DHX] Led global B2B and product marketing teams for all tech oriented DHI recruiting brands including Dice, eFC, getTalent, and Lengo. Product Marketing, lead generation, digital marketing, customer communications/lifecycle marketing, content marketing, and branding.

VP of Marketing

getTalent

Jan 2016 - Sep 2017 (1 year 9 months)

[Incubated startup inside DHX] SaaS Recruiting CRM solution produced by DHI Group, the parent company of Dice.

Senior Director, Marketing Communications

ClearSlide

Dec 2014 - Dec 2015 (1 year 1 month)

[Series B-C; Bessemer Venture Partners, Greylock, Social + Capital] Public Relations Analyst Relations Company positioning Social Media Website development Blog Creative Services Content Strategy & Development Customer References & Case Studies Advertising Brand Development

Senior Director, Product Marketing

ClearSlide

Aug 2014 - Dec 2014 (5 months)

Product Positioning Content Strategy & Development Competitive Intelligence Sales Enablement Analyst Relations

Director, Product Marketing

ClearSlide

Apr 2013 - Aug 2014 (1 year 5 months)

Product Positioning Content Strategy & Development Competitive Intelligence Sales Enablement Analyst Relations

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Board Member- Board of Trustees

Ballet San Jose

May 2010 - Oct 2011 (1 year 6 months)

Director, Global Consumer Product Marketing

Trend Micro

Oct 2009 - Jan 2013 (3 years 4 months)

[Tokyo Stock Exchange: 4704] Oversaw global go-to-market planning, including product positioning, pricing, packaging, brand development, advertising, PR, and social media. Developed consumer insights and competitive analysis and synthesized to provide input to product development and to inform positioning for desktop and mobile applications. Lead international team of marketers.

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Personal Sabbatical

Mar 2009 - Oct 2009 (8 months)

Director, Channel Marketing

Logitech

Apr 2007 - Mar 2009 (2 years)

[NASDAQ: LOGI] Grew revenues and market share as head of Channel Marketing organization for Logitech's Americas business. Oversaw merchandising, rebates and promotions budgets, with influence over trade spend. Led 10-member team of managers and marketing professionals. Supervised creation of merchandising, advertising and category management programs pitched to reseller partners. Directed program implementation, field merchandising and sales training efforts for retail and call center groups.

Group Manager, In-Store Marketing

Intuit

Aug 2004 - Mar 2007 (2 years 8 months)

[NASDAQ: INTU] Drove in-store marketing programs for Intuit's top retail products, including TurboTax, QuickBooks and Quicken. Managed multi-million dollar merchandising and market research budget. Supervised team of 5 marketing professionals. Directed creative development and display merchandising work. Oversaw bid process, agency and vendor selection, score carding and annual reviews. Partnered with retailers to design and implement category management strategies. Interfaced with C-level executives to review creative direction and marketing strategies.

Senior Account Marketing Manager, Office Products Channel

Intuit

Aug 2003 - Aug 2004 (1 year 1 month)

Conceptualized and executed marketing strategies for Intuit's largest retail segment- the Office Products Channel. Led pitch development and negotiations for multi-million dollar trade and promotions budgets with Staples, Office Depot, and OfficeMax. Identified and prioritized marketing opportunities across all accounts. Oversaw cross-functional channel marketing, sales operations, supply chain, credit and collections and legal teams.

Account Marketing Manager, Mass & Club Accounts

Intuit

Apr 2002 - Aug 2003 (1 year 5 months)

Managed retail growth and sales through mass merchants and warehouse clubs, including Wal-Mart, Target, Costco, and Sam’s Club. Engineered long-range account marketing strategies and business cases for funding marketing opportunities. Managed cross-functional program execution teams.

Marketing Programs Manger, Quicken

Intuit

Aug 2000 - Apr 2002 (1 year 9 months)

Coordinated annual retail channel strategy for the Quicken product business, including demand generation mix, pricing, merchandising and go-market plans. Supervised retail campaign development and point-of-purchase materials design. Negotiated marketing objectives, product placements and MDF plans with top retail executives.

Marketing Programs Specialist, Consumer Products

Intuit

Jan 1999 - Jan 2000 (1 year 1 month)

-Executed retail channel programs for Quicken and TurboTax. -Prepared marketing communications, including ad kits, order information sheets, MAP policies and performance reports.

Sales Project Specialist

Intuit

Jan 1997 - Jan 1999 (2 years 1 month)

-Retail Launch Manager: managed all retail launches for Quicken, TurboTax and QuickBooks.

Distribution Account Specialist

Intuit

Jan 1997

-Managed corporate relationships with Intuit’s distributors (account coordinator responsibilities; see below) including Ingram Micro, Tech Data and others. -Sales Department project lead for EDI implementation for purchase orders and sell through

Senior Account Coordinator

Intuit

Jan 1996 - Jan 1997 (1 year 1 month)

-Coordinated all aspects of Intuits relationship with key accounts (account coordinator responsibilities) -Publication of monthly sell through and weekly shipment reports to sales department, business unit management and executive staff. -Management of sell through database (information maintenance and functionality management). -Oracle Order Entry Administrator: expert and key contact (company-wide) for Order Entry module.

Account Coordinator

Intuit

Jan 1994 - Jan 1996 (2 years 1 month)

Main point Main point of contact for key retail accounts, such as CompUSA, Costco and Sams Club. Responsibilities included obtaining sell through weekly and monthly, processing orders, RMAs, and co-op forms, working with A/R to solve payment and billing issues, and planning and attending trade shows.

Customer Service Representative

Intuit

Jan 1992 - Jan 1994 (2 years 1 month)

Customer service lead supporting 20 representatives in handling customer escalations and answering product and procedure questions to provide exceptional customer service.

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