Bartlomiej Piwnicki

Member

NPAworldwide MemberOwners

May 2026 - Current (5 months)

CEO

UBP Consulting

Jan 2009 - Current (17 years 9 months)

Manager of an executive search company acting in the following fields: automotive, finance, banking, marketing communication (media, ad agencies, direct marketing), industry (Lean, Kaizen and 6Sigma), pharma, medical equipment and IT in Poland, Germany, Austria, Czech Republic, Slovakia, Bulgaria, Hungary and Ukraine.

Partner

Interim Management Solution

Jun 2021 - Feb 2024 (2 years 9 months)

HR strategies for the automotive business

Principal Consultant

Accetis International

Oct 2006 - Jan 2009 (2 years 4 months)

S

Marketing&Sales Director

SEAT Poland

Feb 2006 - Sep 2006 (8 months)

140 MLN EUR sales, managing directly a team of 20 employees.
Responsible for the marketing and sales strategy and logistic of the SEAT in Poland, the marketing budget (4 Mio Euro a year), ATL and BTL activities and the final execution.
Main projects and achievements:
- Preparation and implementation of the new motivation system for sales people
- Preparation of a complex loyalty program for individual customers
- Preparation of a new bonus system for dealers
- Implementation of a complex fleet program for car fleet management companies

Marketing and Sales Director

DAF Trucks

Jan 2003 - Jan 2005 (2 years 1 month)

80 Mio Euro sales, managing directly a team of 20 employees, member of DAF Management Team.
Responsible for the marketing and sales strategy and logistics of the DAF brand in Poland, the marketing budget, ATL and BTL activities and the final execution (including P&L).
Main projects and achievements:
- reorganization of the dealer network, including acquisition of a new dealer in the Wielkopolskie province
- creation of a team of direct sales representatives in the Mazowieckie province
- acquisition of 17 new fleet clients with a sales over 500 trucks a year
- doubling the market shares in the 6-15 tons segment (from 4% in 2004 to 8% in 2005)
- achieving in 2005 the second market position (4 position i

Direct Marketing Director

AIG

Jan 2001 - Jan 2003 (2 years 1 month)

12 Mio USD sales, managing directly a team of 15 employees.
Responsible for the creation of the direct sales structure, the marketing strategy (only BTL), the budget (4 Mio USD per year), supervising the implementation and controlling the whole process (including P&L).
Main projects and achievements:
- preparation of the business plan and budgets for 02-03
- creation of a professional team of 10 consultants (including full recruitment process)
- record sales and market penetration: over 120.000 individual clients after 12 months
- acquisition of following clients (including their individual clients data bases): PTK Centertel, Geant, Bertelsmann Media, Reader’s Digest
- award from the Polish Cancer Asso

Independent Direct Marketing Consultant

YoungRubicam

Jan 2001 - Jan 2002 (1 year 1 month)

Marketing and Advertising Manager

Renault

Jan 1998 - Jan 2000 (2 years 1 month)

15 Mio Euro budget, managing directly a team of 4 employees.
Responsible for the creation of the 3 years and yearly marketing strategies (99 until 03), the implementation and control of all marketing activities.
Main projects and achievements:
- doubling the order intake for the Megane model (1999 versus 1998) from 2.500 up to over 5.000 units
- repositioning of the Scenic brand as an independent product from the Megane line
- achieving a much younger target group for the Clio model (from 45+ to 30+) by launching the Clio MTV limited edition with an exceptional ATL campaign
- launching the Thalia model and achieving 10% market shares in the A segment in the first year
- creation of a unified CRM program f

G

Senior Account Manager

GGK Direct Warszawa

Jun 1996 - Nov 1998 (2 years 6 months)

managing budgets of 8 clients (total 21 Mio zł a year) and a team of 4 employees.
Responsible for preparing direct marketing plans, yearly and short term strategies for following clients: Mercedes-Benz, Loctite Car Cosmetics, Thermoplast (PVC profiles), Masonite (door panels), Wienerberger, PepsiCo, Teleshopping (3 Suisses, Damart).
Main projects and achievements:
- launching the Masonite brand; achieving after 12 months over 40% brand recognition amongst construction companies
- launching the Wienerberger brand; sales achievements after 6 months – over 120% of the yearly agreed plan

K

Product Manager

Kamis Przyprawy SA

May 1995 - Jun 1996 (1 year 2 months)

15 Mio zł budget, managing directly a team of 2 employees.
Responsible for the creation of the first marketing plan and strategy for the retail spices, the implementation and realisation.
Main projects and achievements:
- improving over 2 times within 9 months the Kamis brand awareness (from 18% to 40%) by launching the first professional ATL and BTL campaign
- record sales of the „Grill – przyprawa do mięs” – 300% over plan; effect of a very well targeted ATL and BTL campaign
- launching the flavoured salts and achieving 80% market shares in this segment

B

Marketing Expert

Bank Inicjatyw Gospodarczych BIG SA Millennium Bank

Dec 1992 - Apr 1995 (2 years 5 months)

budget 2 Mio zł, managing a team of 2 employees. Responsible for the creation of the first marketing strategy of the bank for the year 1993 and the next one for 1994, the implementation and realization. Preparation of special offers for the key clients (PZU S.A., Warta S.A.)
Main projects and achievements:
- creation of a unified product offer for two banks: BIG and Łódzki Bank Rozwoju (BIG has taken over this bank)
- launching the first polish credit card - PolCard

S

Assistant in the Marketing Faculty

Szkoła Główna Handlowa

Oct 1991 - Mar 1993 (1 year 6 months)

Class lessons in marketing for students.

Bartlomiej Piwnicki

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Bartlomiej Piwnicki

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