Chief Growth Officer (Acquired by Angi Homeservices)
Umbrella
Sep 2017 - Aug 2021 (4 years)
Umbrella builds products and services that empower older adults to live with independence and purpose, through a Membership product that makes it easy and affordable to take care of the home. Backed by Thrive Capital, Inspired Capital, Maveron, and Box Group.
I was the first employee and oversaw all aspects related to growing the demand side of the marketplace including: marketing, phone sales, market launching, and BD.
In November 2020 we were acquired by IAC/ANGI Homeservices to extend our Membership product to millions more Americans. Post acquisition I served as Director of Membership, responsible for growing the Membership base.