Cynthia H
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Sales and Business Development
Miami, Florida, United States
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Résumé
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Head of Sales and Business DevelopmentStemwaveJan 2025 - Current (1 year 9 months)StemWave is a non-invasive medical device that uses focused electro-hydraulic shockwaves to activate the body’s natural healing response. It’s commonly used to treat musculoskeletal (MSK) pain involving muscles, joints, tendons, and ligaments—especially for patients who have plateaued with traditional care. Role & Impact -Lead and scale SDR and BDR teams, overseeing both outbound and inbound lead flow -Manage a 14 person revenue team across SDRs, BDRs -Consistently exceeded team targets: 2025-145% (Q1), 150% (Q2), 200%+ (Q3), 250% (Q4), 2026 Q1(132%) Team Building & Enablement -Recruited, trained, and coached 11 SDRs, and 3 BDRs building a high-energy, accountability-driven culture -Built all outbound infrastructure from the ground up, incl- Chief Marketing OfficerSimeraSep 2024 - Apr 2025 (8 months)Highlights:
• Founding Sales Team Member: First hire in the sales department; built Simera's outbound engine from the ground up
• $10MM+ pipeline generated and 3,500+ demos led over 2 years targeting U.S. businesses hiring LATAM talent
• Quota : 140% in 2022, 102% in 2023, 102% in Q1 2024, and 110% in Q2 2024 Leadership & Strategy:
• Built and scaled the BDR team (28 reps), 4 Team Leads, 6 AEs, and support team (Sales Academy + Retention) to a 40-person org
• Developed cold outbound strategy, email & call playbooks, talk tracks, and full GTM for U.S. expansion
• Created a Cold Email Infrastructure with 100+ domains and 1,000+ inboxes using tools like Instantly and Smartlead
• Drove demand generation and bu - Brand Ambassador + Content CreatorInstantly.aiMay 2024 - Oct 2024 (6 months)Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-powered CRM.
- Head of Global SalesSimeraMay 2022 - Sep 2024 (2 years 5 months)
- Sales Development ManagerWashify Services LLCOct 2021 - Jun 2022 (9 months)Core Responsibilities & Impact:
• Sales Execution & Revenue Growth: Closed $2.2M+ in sales within 12 months through outbound prospecting and full-cycle deal ownership. This role was a hybrid between managing 4 SDRs and running a specific full-cycle sale with prospects that had previously used Egenuity and needed to be migrate over to purchase Washify.
• Lead Generation: Built pipeline through cold calls, inbound lead conversion (Google Ads, drip campaigns), and strategic outreach
• Product Engagement: Conducted 500+ live demos showcasing core product lines; managed follow-ups, proposals, and custom solutions
• Appointment Setting & Order Management: Converted inbound and outbound leads into booked demos and closed deals< - Account Executive Southwest and Central RegionWashify Services LLCMar 2021 - Oct 2021 (8 months)
- Sales Development RepresentativeWashify Services LLCSep 2020 - Feb 2021 (6 months)
Education
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- UUniversidad Privada de San Pedro Sula - USAP — Bachelor of Business Administration, Business Administration and ManagemeJan 2006 - Dec 2010 (5 years)