Carolina Ramírez Ariza

Email Marketing Specialist

Swyft Filings

Jan 2026 - Current (10 months)

∙ Plan, create, and execute email marketing campaigns in Klaviyo, designed to increase engagement, nurture leads, and support revenue growth. ∙ Segment audiences and personalize email communications to deliver relevant content across the target audiences. ∙ Monitor, analyze, and report on campaign performance, using data insights to continuously optimize results. ∙ Collaborate with cross-functional teams to align email campaigns with broader marketing and business goals. ∙ Test and improve email elements (including subject lines, content, and timing) to enhance open rates, click-through rates, and overall campaign effectiveness.

Email Development Specialist

Mansueto Ventures

Dec 2024 - Oct 2025 (11 months)

∙ Creation and management of email marketing campaigns ∙ Collaborate closely with sales team to define, create, and execute campaigns. ∙ Production and selection of content for newsletters ∙ Design and schedule daily newsletters to optimize audience engagement ∙ Generate reports on the performance of email marketing campaigns ∙ Analysis of email marketing campaigns to support decision-making ∙ Execution and analysis of A/B tests to identify improvement opportunities ∙ Configuration and execution of email marketing campaigns using Marketo

Email Marketing Specialist

Hook + Ladder Digital

Feb 2024 - Jul 2024 (6 months)

∙ Developing and executing bespoke email marketing strategies in collaboration with cross-functional teams. ∙ Keeping abreast of the latest marketing trends to provide innovative solutions. ∙ Communicating complex ideas effectively to clients and internal teams. ∙ Preparing detailed briefs for art and copywriting teams, ensuring cohesive campaign designs. ∙ Managing end-to-end email and SMS marketing campaigns, including planning, segmentation, content creation, and scheduling. ∙ Creating compelling, personalized email content. ∙ Designing unique customer journeys through tailored email automation.

Customer Relationship Management Specialist

Uber

Jul 2023 - Dec 2023 (6 months)

∙ Execute the strategy for transitioning users from Cornershop to Uber, including the analysis of the contactable database, definition of KPIs, and coordination with teams in other areas. ∙ Collaborate closely with team leaders such as marketing, creative, expansion, and strategy to define, create, and execute campaigns. ∙ Review global projects with the purpose of increasing purchase frequency among the most valuable customers. ∙ Formulate initiatives tailored to each customer's level of loyalty, ensuring the outreach achieves a greater impact. ∙ Execute initiatives with precise results, thereby delivering value to customers and achieving sustainable business growth.

Associate Creative Coordinator

Uber

Mar 2023 - Jul 2023 (5 months)

∙ Create and conceptualize local and global campaigns for the Colombian market. ∙ Develop concepts and communications for the "New Verticals" business line within the Uber app: email, Screen Takeover, and Push notifications. ∙ Manage assets through TerraBlob, Uber's tool for populating the image bank. ∙ Create "Out of Home" communications such as flyers, banners, totems, etc. ∙ Maintain a consistent tone of communication across all Uber New Verticals channels: CRM, social media, performance, brand positioning campaigns, in line with the local market. ∙ Develop engaging and fun concepts to capture the audience's attention through in-apps, mobile pushes, rings, billboards, etc. ∙ Create and/or adapt global campaigns to the local market. ∙ Rev

Creative Copywriter

Cornershop By Uber

Oct 2019 - Mar 2023 (3 years 6 months)

• Creative writer for Cornershop by Uber Colombia. Writing communications such as newsletters, internal emails, job offers, mobile push notifications, in-app texts, among others.
• Create content for external audiences such as customers, stores, and Shoppers.
• Write messages for internal audiences (company areas and departments).
• Design job offers for HR within the creative framework of the editorial team.
• Write creative phrases for Cornershop bags and t-shirts.
• Oversee internal and external communication from the editorial team for the Cornershop Colombia team.

Senior Marketing Account Executive

ROOFCORP®

Oct 2018 - Oct 2019 (1 year 1 month)

• Campaign Leader of "Risk Management Companies" program with more than 300 accounts contacted.
• Managing existing accounts by setting KPIs according to each target we are trying to reach.
• To design new marketing strategies that improve our business production.
• Maintaining records through internal logging and CRM (Salesforce) tools.
• To support the marketing team through activities that help the group growing.
• Assisting training processes with new team members.

Communications Intern

Fundación Universitaria de Ciencias de la Salud

Feb 2018 - Aug 2018 (7 months)

• Support the activities carried out by the Graduate's Office at FUCS.
• Generate frequent content for social media (Facebook and Instagram).
• Promote agreements between service providers and the office, seeking benefits for alumni.
• Create content for the Alumni microsite on the institutional website.
• Assist in communication strategies regarding the activities proposed by the office.
• Write and create communication materials.

Team Assistant

i-new | Compax MVNx Solutions

Oct 2016 - Jul 2017 (10 months)

Functions:
• Manage the Office of I- New Colombia
• Arrange billing to customers and suppliers and manage payments.
• Manage the relationship with outsourcing accounting and HR issues.
• Design and implementation of Safety Management System and Health at Work .
• Support and carry out customs clearance issue

Sales Agent

Convergys

Nov 2015 - Sep 2016 (11 months)

Customer service and sales agent, semi-bilingual. Provide customer service solutions in areas such as billing, payments, and advising on the acquisition of new services through personalized assessments of each customer's needs when purchasing home internet, telephone, or cable TV, as well as mobile services like tablets or cell phones with voice and data plans. Provide service to residents in the United States.

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Marketing Assistant

Grupo K-t-dra S.A.S.

Feb 2010 - Aug 2015 (5 years 7 months)

Responsible of the customer service and support area, manage national book purchases according to their specialty, handle petty cash, prepare quotes, and follow up to achieve established objectives. Update the company website with news and publish articles of interest for site visitors.

Carolina Ramírez Ariza

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Carolina Ramírez Ariza

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