T
Tetiana V
About
Detail
Head of Performance Marketing
Portugal
Résumé
Jobs
verified_user
0% verified
Head of Performance MarketingRuby LabsJun 2025 - Current (1 year 4 months)- Senior User Acquisition ManagerRuby LabsJan 2025 - May 2025 (5 months)
- User Acquisition ManagerKiss My AppsOct 2023 - Dec 2024 (1 year 3 months)
- User Acquisition ManagerUnited TechSep 2020 - Oct 2023 (3 years 2 months)Facebook & Snapchat User Acquisition Manager
- Marketing SpecialistBetterMe Health Fitness AppsNov 2018 - Aug 2019 (10 months)Creating and managing user acquisition campaigns on Pinterest, Twitter and Facebook. Over 100% of the proposed goal was achieved
Optimized ads campaigns in order to improve ROI
Experience in CPM, CPC, CPI and CPA campaigns
Generating of unique creative ideas per app per marketing platform (Facebook, Snapchat, Pinterest, Twitter)
Establishing effective feedback link between Media buying and Designers teams
Delivering free trials from user acquisition campaigns on Pinterest, Facebook and Twitter
Monitoring and measuring campaigns and channel performance - Junior CCD ManagerUnileverAug 2018 - Nov 2018 (4 months)Managed sales growth in Modern Trade channels
Estimation of Trade marketing budget needs, control of execution, audit and evaluation of TM investments efficiency
Managed contract negotiations, developed/managed suppliers to drive service, quality and price
Key clients: Novus, Billa, Megamarket, Tavria B
Budget management, limits compliance, communication with financial department for the most effective use of the company's assets
Creation and implementation of activities for Company's sales growth, control of efficiency
Monitoring of competitors' activities in points of sales and quick response to them.
Ad-hoc and standardized reporting to the Global Sales
Leading of annual promo activity grid develop - Gift Packs HPC Lead & Marketing/E-commerce AssistantUnileverFeb 2017 - Aug 2018 (1 year 7 months)I optimized assortment of Giftpacks (GP): I reduced GP of cheap brands that "died" in stocks from year to year. At the same time, I cut costs for GP production by 300 000 euro
Implemented sponsorship projects (Dove, Rexona)
I created the base with actual content for all company's product range that is convenient both for clients and employees (HPC + TEA + PERSONAL CARE)
Helped the global team to update local sites Dove, Clear
Managing the process of launching new products, starting from planning and till they reach the shelves
Defining a GP pricing strategy based on the market situation and P&L goals
Development of an efficient communication network with other functional unites: sales, trade-marketing, demand a - Sales & Marketing AssistantMindy Supports Your own Remote dedicated Staff on time and budgetAug 2016 - Feb 2017 (7 months)Core tasks:
- Online marketing research conducting
- Database research
- Dealing with Email correspondence (Email campaigns: initial letters, follow-ups, answering FAQs)
- Setting up calls/meetings with prospects
- Communication with clients
- Reporting - Junior Project ManagerABM CloudAug 2015 - Aug 2016 (1 year 1 month)Project management in B2B with international and local clients
Implemented various IT projects (large-scale retails, gas stations, store chains etc.), including all stages: analysis of in-process principles and results of clients' work, design decisions, setting up, testing of implemented system, support
Drawing up of methodological documents
Implementation of inner procedures for optimization of clients' operating activities
User training (key clients: Novus, WOG, Magnum C&C, Delicat etc.)
Project documentation management - PPR AssistantPillar PRJun 2014 - Jun 2015 (1 year 1 month)While working in my first company I mastered skills of teamwork, learned how to create databases and to analyze PR campaigns results and understood, what "result-focused work" is
Creation and launch of press releases, presentations
Media coverage monitoring & analysis of PR results
SMM activities (FB)
I was involved in PR campaigns of such companies as Freggia, PocketBook, FolkModa and Huawei
Education
verified_user
0% verified
- KBachelor's degree, Philology (French and English)Kyiv National Linguistics UniversityJan 2011 - Jan 2015 (4 years 1 month)
- Master's degree, MarketingKyiv National Economic UniversityJan 2010 - Jan 2015 (5 years 1 month)