Bill Catania

Founder & CEO

OneRail

Jan 2018 - Current (8 years 5 months)

OneRail is a final mile delivery orchestration platform providing real-time visibility, actionable data, and data-driven optimization capabilities for its enterprise clients. OneRail’s cloud-based “delivery switch” simplifies same-day and on-demand delivery execution by connecting the demand signal (POS, eCommerce, ERP) with an ecosystem of delivery networks and internal fleets, in real-time. The result of OneRail’s centralized view of disparate final mile data enables data-driven optimization, positively impacting the dependability, speed, and cost of final mile fulfillment.

CEO

CoinFlip Solutions

Apr 2018 - Apr 2020 (2 years 1 month)

Leading CoinFlip Solutions to its next chapter of growth in the payments space. Working to create the seamless flow of currency between Retailers, Shoppers, and Affiliates.

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Marketing Manager

Scott Enterprises

Sep 2003 - Dec 2004 (1 year 4 months)

Led the marketing efforts of Splash Lagoon Indoor Waterpark Resort - which at the time was the 3rd largest indoor waterpark in the United States. Led all facets of marketing, including Direct Mail, Digital, TV, Radio, Newspaper/Print, and local partnerships. Developed a promotion calendar that maximized supply and demand efficiency based on seasonality, school holidays and national holidays.

EVP Retail Development

CoinFlip Solutions

Jan 2016 - Apr 2018 (2 years 4 months)

CoinFlip is the first payment network to route transactions on a per-item basis. By assessing each individual item CoinFlip delivers a new breed of payment and funding scenarios - unlocking billions of dollars at the point of sale - benefiting shoppers and merchants.

Vice-President, Digital Solutions

Inmar Intelligence

May 2011 - Mar 2014 (2 years 11 months)

Upon the acquisition of M-Dot, led the Digital Promotions business unit with P/L, Operations, Product and Sales responsibilities. Built and managed a network of 17,500 retail stores across the Grocery and Drug channels, delivering $1.1 Billion in incremental shopper marketing dollars across the network which scaled to 667 Million POS to Cloud real-time transactions across 13 countries in 2013. Oversaw the development and management of the Inmar Digital Products suite, including Offer Manager, eWallet Manager, POS Message Broker, Cloud Transaction Engine, Shopper Coupon Portal, Shopper iPhone App, and Coupon Settlement. Recruited a ROCK STAR team that was responsible for rapidly scaling the business by orders of magnitude annually from 2

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Founder & CEO

RaceFan Inc racefancom

Jun 2000 - Sep 2004 (4 years 4 months)

While in college I developed an Online / Offline Motorsports Marketing Platform leveraging the “untapped” 40+ million fans of grassroots motorsports across North America. Built a leading online motorsports network with websites WhoWon.com, RaceFan.com, Hotlaps.com that produced 20 Million unique page views/mo. Delivered syndicated motorsports news content to leading publishers such as FOX Sports NASCAR.com, and Primedia. RaceFan developed and executed brand promotion and customer acquisition programs at over 650 unique race tracks across North America for Valvoline, NAPA Auto Parts, US ARMY, Ford, MBNA, Lincoln Electric and many other leading companies who strategically invested in Motorsports. I sold my interest in RaceFan in 2004.

Founder & CEO

MDot Network

Sep 2006 - May 2011 (4 years 9 months)

Since the inception of the Internet, marketers have wanted to track promotions, incentives and coupons from point of issuance to point of redemption, in real-time. M-Dot Network has built a secure, real-time, transaction network connecting Mobile and Internet based applications to retail Point of Sale (POS) systems. This is known as “the final mile” in closing the loop for Mobile and Internet-based promotions, providing a complete pathway from promotion issuance to redemption, audit and fulfillment.

Director of Business Development

BENSUR Creative Marketing Group

Apr 2005 - Jun 2008 (3 years 3 months)

Bensur Creative Marketing Group is a full service strategic marketing firm based in Erie, PA. While at Bensur I led new client acquisition and assisted with business strategy with existing clients - primarily in the CPG and Retail space. Notable Projects Include: - Development of Store Brand energy drinks for retailers such as 7-Eleven (Inked Energy Drink) - Development and Launch of Roaster's Cup Coffee for Country Fair Convenience Stores (including shopper research, analysis, product research, brand/package development, integrated marketing campaign development and execution and store associate training/roll-out) - Development of a digital platform that automated the creation of sales collateral. M-Dot Network was incubated at Bensur C

Intern

PHILIP MORRIS INTERNATIONAL

Jan 1998 - Dec 1999 (2 years)

National Vice President, Eastern Region

National FFA Organization

Nov 1995 - Nov 1996 (1 year 1 month)

FFA is a dynamic youth organization that changes lives and prepares members for premier leadership, personal growth and career success through agricultural education.

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