Karisa Schroeder

Karisa Schroeder

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Building Future of Tech | GTM @MediaRadar
California, United States

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Résumé


Jobs verified_user 0% verified
  • MediaRadar Inc
    Director of Product Marketing
    MediaRadar Inc
    Jun 2025 - Current (1 year 5 months)
    Leading go-to-market strategy for launching and scaling new products and solutions, specializing in creative intelligence, sports advertising, and AI-enabled data and insights.
  • Future of Tech
    Founder
    Future of Tech
    Jan 2025 - Current (1 year 10 months)
    Future of Tech is a community-focused initiative built on the belief that creativity is the catalyst for real progress. We're looking for bold ideas at the intersection of science and technology that are ready to transform imagination into impact.

    By creating space for exploration, experimentation, and collaboration, we empower thinkers and doers to shape what's next. Together, we're not just advancing technology. We're reimagining what's possible.

    Connect with our team to learn more.
  • InMarket
    Director of Product Marketing
    InMarket
    Jan 2023 - Oct 2024 (1 year 10 months)
    Grew revenue 125%+ by implementing enterprise solution marketing.
    Championed enablement, launching live training and onboarding tools.
    Mentored marketing and sales team members to grow performance.
    Crafted persuasive proposals, engaging content, and positioning docs.
  • Consultant
    Marketing and Strategy Consultant
    Consultant
    Oct 2022 - Current (4 years 1 month)
    Executive strategist, providing business and competitive intelligence services.
    Help business leaders to craft roadmap, positioning, proposals, and content journeys.
    Build compelling narratives, persuasive presentations, and engaging thought leadership.

    Learn more: www.karisaschroeder.com
  • InMarket
    Senior Product Marketing Manager
    InMarket
    Jul 2021 - Jan 2023 (1 year 7 months)
    Founding product marketer, developed cross-team GTM function.
    Managed solution suite, supporting existing and new client strategies.
    Spearheaded product and partner marketing for omnichannel reach.
  • Esri
    Product Marketing Manager
    Esri
    Jan 2018 - Jan 2021 (3 years 1 month)
    Led global marketing for suite of geo-enabled data, apps, and services.
    Managed strategy, client interactions, competitive intel, and content creation.
    Crafted cross-industry narratives, partnering with industry experts and users.
    Specialty projects: Census 2020, Covid-19, GIS Day, NOAA/NASA, Map UC, Know Your Neighborhood
  • University of Redlands
    Senior Researcher and Education Consultant
    University of Redlands
    Jan 2018
    Published Spatial Business Intelligence study, in partnership with Esri.
    Researched and analyzed the evolution of location intelligence in business.
    Consulted university to further the development of analytics studies.
  • YMCA of the East Valley
    Marketing Manager
    YMCA of the East Valley
    Jan 2015 - Jan 2017 (2 years 1 month)
    Managed brand marketing and visual design; web and digital strategy.
    Revitalized donor showcase strategy; hosted affluent fundraising events.
  • Dicks Sporting Goods
    Marketing Coordinator
    Dicks Sporting Goods
    Jan 2014 - Jan 2015 (1 year 1 month)
    Market testing: new products and brands; guiding corporate decisions.
    Organized weekly promotional events, sponsorships, and influencers.
  • NAStar Inc
    Product Marketing Coordinator
    NAStar Inc
    Jan 2012 - Jan 2013 (1 year 1 month)
    Managed marketing for NAStar and NewsNotes brands. Portfolio focus on national retail media, print, and ad agencies.
  • University of WisconsinStout
    Stoutonia Newspaper - Advertising Manager
    University of WisconsinStout
    Jan 2011 - Jan 2012 (1 year 1 month)
    Digital and print media sales and creative; managing sales team to increase the avg. number of ads per issue by 400+%, with focus on developing long term contracts for continued revenue.
  • Promega
    Global Product Marketing Internship
    Promega
    Jan 2011
    Global biotech product marketing with competitive analysis focus. Business internship program in partnership with UW-Stout Business School.
  • Minuteman Press
    Product Sales Manager
    Minuteman Press
    Jan 2010 - Jan 2011 (1 year 1 month)
    B2B sales; focused on new markets and territory expansion.
  • C
    Sales Team Lead
    Client Focus Connections
    Jan 2004 - Jan 2006 (2 years 1 month)
    National B2B outbound insurance sales and team lead. Recruiter and sales team trainer.
Education verified_user 0% verified
  • University of Redlands
    Master of Business Administration (MBA, Geographic Information Science and Cartography
    University of Redlands
    Jan 2016 - Jan 2018 (2 years 1 month)
  • UWStout Polytechnic
    Bachelor of Business Administration (BBA, Marketing
    UWStout Polytechnic
    Jan 2010 - Jan 2012 (2 years 1 month)
  • Madison Area Technical College
    Associate of Science (AS, Marketing/Marketing Management
    Madison Area Technical College
    Jan 2007 - Jan 2009 (2 years 1 month)
This is a community-created genome.