Cynthia Liliana Mosqueda Hernandez CRM Manager Sr

CRM Sr Manager

Jellyfish

Jun 2023 - Current (3 years 2 months)

1. Execute multi-channel marketing programs to meet company and client objectives, including setup, maintenance, and review of campaigns, following industry best practices. 2. Analyze and report campaign performance, summarize key insights, and provide recommendations. 3. Collaborate with the analytics team to understand business and customer needs and measure campaign success. 4. Develop and support multi-channel marketing strategies and campaigns, including targeting, setup, testing, execution, analysis, and optimization. 5. Write briefs for creative and development teams and collaborate to create top-notch campaigns. 6. Serve as the main contact for data integration across platforms and systems, ensuring optimal use of third-party progra

CRM

GAIA Design

May 2022 - Feb 2023 (10 months)

Develop the performance of the new channels, web push, whatsapp and sms, building assertive segmentations and flows for us to achieve communication company's goals, increase the revenue and the customer retention, lost customers recovery strategy and also increase the average ticket. Create personalized campaigns focus on build brand equity and motivating our target to keep buying, as well to fulfill their purchase experience. Tracking and reporting metrics AOV, CTR, CR, PDI, Sessions, Users and tracking the UTM's to improve our strategy depending on the metrics being showed per month. Identify our top campaigns to duplicate the efforts and aligned the startegy for best practices. Insider and Hubspot knowledge, Power BI and Google Analyti

Customer Relationship Management Specialist

Nu Skin

Sep 2021 - May 2022 (9 months)

Created and implemented CRM strategies to enhance customer engagement and brand equity, generating reports from cloud analytics to inform decision-making. Developed effective communication through targeted email campaigns, increasing subscribers and recovering customers. Constructed brand equity and improved customer engagement by creating compelling newsletter content, which contributed to higher click-through rates (CTR), open rates (OR), and conversion rates (CR). Additionally, my experience in e-commerce has been instrumental in optimizing customer journeys through automated email flows, segmentation, and personalized communication. At Nu Skin, where purchases are made through their online platform and mobile app, I leveraged data insig

CRM-Analyst

Scorpion

Oct 2019 - Apr 2020 (7 months)

Provide direction for a team of data analysts Developing processes for effective data analysis and reporting Keep track of digital performance KPI's including all media related for regional reporting Oversee proper operation of data platforms Interpreting data and reporting data findings are key roles in the position and to ensure customers sales success. Responsible for assuring quality and trust in the data, creating standard definitions, attractive promotions, return of investment and maintaining a consistent use of data resources. Maintain quality of the data; CRM and digital marketing reporting metrics; evaluating and identifying issues; and coordinating and implementing corrections regularly. Ensured compliance and security of the dat

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Brand Specialist

FANDELI

Jul 2018 - Jan 2019 (7 months)

Support and monitor the implementation of marketing strategies to strengthen brands. Financial, statistical, operational and management information to support brand. Creating and managing promotions, brand strategies and pitches. Development of new packaging. Launching products and / or new brands. Management of advertising agencies, media, promotion and promotional budget. Coordinate digital media (digital marketing / CRM), briefs media, social networks etc. Negotiation with suppliers. Development of commercial activities for B2b, promotional activities, strategy POP development ,Creation of business reports, indicators, growth vs LY and business presentations. Capable of analysis. Product knowledge training. Implementation of incentive pl

On Trade Analyst

Diageo

Nov 2016 - Jul 2017 (9 months)

Analysis and generation of numerical reporting , SOV, GROWTH, brand indicators, organic and inorganic growth, share of market, PARETO, GS, NS, LPV vs AOP, Performance by volume and value. Generation of pivot tables, formulations, dynamic charts and macros. One pager sales per consumer center, On trade Scorecard National level and executive compliance.

Marketing Consultant

Telefónica

Oct 2015 - Mar 2016 (6 months)

Communication management for final customers. Development and promotion of apps for the sales force.Updating content, reporting in based on downloads and usage of applications by Google analytics.Creating an online digital magazine for the distribution channel, generate announcements to publicize the different developments. Implementation of the communication campaigns for positioning the digital improvements for the sales force; creation of content, image and messages for the different developments.

Trade Marketing Coordinator

Henkel

Nov 2013 - May 2015 (1 year 7 months)

Support on releasing strategies with the guidelines of price, product, distribution, advertising and promotion. Support the bench marking and consumer analysis, to define the product portfolio by channel. Assist in the monitoring and control of obsolete, Presentation to clients and sales incentive and seasons. The development and monitoring of marketing plan (right product, pricing, point of sales images). Monitoring alternative media plans. Channel Responsible for distribution and wholesalers channel. Creation and implementation of promotions. Management website updates, fb, bidding suppliers, Head of the bimonthly magazine, Valuing promotional tools and billing providers. Scouting the wholesale stores for strategic implementation of PO

Comunicación interna (practicas profesionales)

AkzoNobel

Jul 2012 - Dec 2012 (6 months)

Gestionar la planeación, organización e implementación de una campaña de comunicación interna, creando un impacto mediante la publicidad en pósters, viniles y trípticos; obteniendo como resultado un ambiente laboral cordial, empleado motivas y elevar la productividad . (Planning, organizing and implementing an internal communication campaign to create an impact through advertising on posters, vinyls and brochures, which awareness will create a friendly work environment, motivating and increasing employee productivity.)

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Internship Student

Anarroz

Jan 2012 - Jun 2012 (6 months)

Elaboración de Brief Institucional Apoyo del procesamiento de datos Apoyo en la creación de contenidos para eventos relacionados con la asociación Gráfica de Gantt para la calendarización de actividades

Cynthia Liliana Mosqueda Hernandez

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