Cristoferson Chivara

Data-driven leader with 10+ years of experience in Consumer and Commercial Analytics, transforming business and marketing data into insights that drive consumer engagement, loyalty, and growth. Experienced analytics professional with a strong background in leveraging data to understand consumer behavior and optimize marketing and sales strategies. Proven ability to design analytical frameworks, develop segmentation models, and translate insights into actionable strategies that enhance the consumer journey and drive measurable growth. Skilled in Power BI, Salesforce, SQL, and data visualization to deliver end to-end analytics solutions across digital and retail channels.