Cristian Carvelli Growth Marketer | Product Manager

C

Marketing Manager

Clinica Van Thienen | Hospital & Health Care;

Nov 2022 - Current (4 years)

•Development, coordination, and control of commercial and marketing activities.
•Establish and maintain institutional relationships with patient referral channels.
•Preparation of management reports and commercial monitoring to General Management.
•Establishment of commercial objectives and incentive plan.
•Development of new sales channels.
• Selection, training, and supervision of the Marketing and Sales team.

W

Product Manager

We are Valoroso

Jun 2021 - Nov 2022 (1 year 6 months)

- Market research to detect new trends and customer needs to make improvements in the value proposition of current products.
• Generate action plan for new projects, link with R&D and sales teams.
• Development of new products, prioritization, and optimization of processes.
• Market research to detect new trends and customer needs to make
improvements in the value proposition of current products.

Brand Manager - Sweet Baked Goods and Cookies

Grupo Bimbo

Jul 2017 - Mar 2021 (3 years 9 months)

- Coordination and leadership of agencies and partners of the Marketing team
Design, planning and execution of the marketing plan for the category.
•Budget management ensuring compliance and ROI.
•Development and management of product innovations.
•Coordination and leadership of agencies and partners of the Marketing team.
•Market and competitor research.

Regional Commercial Analysis Coordinator

Grupo Bimbo

Aug 2011 - Jun 2017 (5 years 11 months)

- Development and presentation of monthly profitability to regional management
Support to the commercial area in making strategic decisions, quantifying oppor tunities and their financial impact.
•Development and presentation of monthly profitability to regional management.
•Identification and tracking business opportunities and improvements.
•Implementation of Business Intelligence tools.

I

Financial Analyst

IBM Argentina SRL

Sep 2010 - Aug 2011 (1 year)

- Reporting and monthly presentation to executives of IBM Latin America in
Brazil.
Monthly forecast of costs and income.
•Costs and income budget control and deviation analysis.
•Statement analysis to identify savings opportunities.
•Reporting and monthly presentation to executives of IBM Latin America in Brazil.

Pricing Analyst

Carrefour

Jul 2008 - Sep 2010 (2 years 3 months)

- Interrelation with commercial and promotions areas on strategic decisions
Responsible of products price positioning.
•Analysis of sales margins, main KPI's and reporting.
•Interrelation with commercial and promotions areas on strategic decisions.
•Statistics generation, research and competitor analysis.

Cristian Carvelli

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Cristian Carvelli

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Behavioral traits