Cristian Hernán Moreno Bolaños Jefe de Retail Media

Head of Retail Media

Alkosto SA

Feb 2025 - Current (1 year 3 months)

Head of Digital Marketing

Nuwinds Global

Aug 2024 - Jan 2026 (1 year 6 months)

- Led digital strategies for two agencies within the business group, focusing on B2B models in the technology industry and B2C across multiple sectors, achieving significant impact in demand generation, brand recognition, and e-commerce growth. - Designed and implemented content strategies to enhance visibility and organic interaction on social media, increasing brand engagement. - Planned, executed, and optimized campaigns on platforms like Google Ads (SEM, Display, YouTube, Shopping), Social Ads, and Programmatic, targeting branding, channel recruitment, lead generation, and demand. - Implemented multi-channel workflows, advanced automations, and managed CRM, optimizing pipeline stages and improving campaign conversion. - Increased on

Head of Digital Marketing

iSource Marketing

Aug 2024 - Jan 2026 (1 year 6 months)

- Led digital strategies for two agencies within the business group, focusing on B2B models in the technology industry and B2C across multiple sectors, achieving significant impact in demand generation, brand recognition, and e-commerce growth. - Designed and implemented content strategies to enhance visibility and organic interaction on social media, increasing brand engagement. - Planned, executed, and optimized campaigns on platforms like Google Ads (SEM, Display, YouTube, Shopping), Social Ads, and Programmatic, targeting branding, channel recruitment, lead generation, and demand. - Implemented multi-channel workflows, advanced automations, and managed CRM, optimizing pipeline stages and improving campaign conversion. - Increased on

Paid Search Supervisor

Omnicom Media Group

Sep 2023 - May 2024 (9 months)

- Managed and optimized paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with client goals and maximizing ROI. - Collaborated with strategists and coordinators to develop actionable insights that reflect a deep understanding of client objectives, while overseeing campaign management, including pacing, reporting, and optimizations. - Developed cross-channel performance strategies that integrated various digital marketing efforts, demonstrating a passion for advertising and establishing thought leadership within the office. - Stayed current on industry trends and partner updates, proactively identifying new opportunities and innovative ideas to enhance account performance and drive broader business

Paid Search Supervisor

Omnicom Media Group

Sep 2023 - May 2024 (9 months)

- Managed and optimized paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring alignment with client goals and maximizing ROI. - Collaborated with strategists and coordinators to develop actionable insights that reflect a deep understanding of client objectives, while overseeing campaign management, including pacing, reporting, and optimizations. - Developed cross-channel performance strategies to enhance overall campaign effectiveness and drive business growth. - Demonstrated a passion for advertising by establishing myself as a thought leader within the office, staying current on industry trends and partner updates. - Proactively identified new opportunities and innovative ideas for accounts, contributing to

Paid Search Manager

GroupM

Jan 2022 - Aug 2023 (1 year 8 months)

- Leadership and organization of work teams to manage digital campaigns for clients and international markets. - Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement. - Understand the client’s product, marketing objectives, and digital goals with an emphasis on paid search, presenting to clients regularly. - Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines. - Stay on top of the latest updates regarding tools and User Interfaces (SA360, Google Ads, Bing Ads, - Amazon Ads, Criteo, Pacvue, Bid Management Platforms, SEMrush, etc.). - Think creatively, research, a

Digital Marketing Analyst Senior

Kuepa Edutech

Mar 2020 - Oct 2021 (1 year 8 months)

- As a Senior Digital Marketing Analyst, I was responsible for the planning, implementation, optimization, and reporting of B2B and B2C campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. - I generated and evaluated metrics and KPIs for each channel and its campaigns using Looker Studio, ensuring data-driven decision-making. - Managed and optimized campaign budgets effectively to maximize ROI while setting up and sending targeted email marketing campaigns through Mailchimp. - Oversaw external digital channels to drive lead generation, implementing, testing, and activating bots for direct messaging on Instagram, Facebook Messenger, and WhatsApp to enhance customer engagement. - Utilized Google Tag Manager for websi

Professional Agent - Trainer

Outsourcing SA Oficial

Oct 2019 - Dec 2019 (3 months)

- Prepare the monthly magazine with motivational topics, such as congratulations to the best advisors, welcome of new members to the team, and the best proposals for the action plans. - Develop actions to comply with the NSAs proposed by the client. - Develop user care and service skills to generate empathy and warmth with users. - Provide the necessary pedagogical support to transfer knowledge of the missionary to the agents, who are part of the work team. - Propose and follow up educational activities, to apply appropriate tools to the identified needs, using various methodologies and channels (face-to-face, virtual, written among others) and evaluate their effectiveness. - Perform induction and reinduction activities to contribute to the

Academy formator

DigitalWare

Oct 2017 - Oct 2019 (2 years 1 month)

- Develop e-learning course content from KACTUS-HCM software, a product used in organizations to perform human and payroll management processes. - Design, proposal, monitoring, and adjustment of virtual learning objects - VLO, for course contents. - Induction and reinduction of processes and updating of software versions to consultants. Parameterize the Academy SQL database in a testing environment, to develop pedagogical exercises with the KACTUS-HCM software. - Management and updating of human and payroll management processes through the software. - Product training logistics and soft skills for consultants. - Management of campaigns mailing progress of consultants and clients in the virtual educational platform and webinars. - Management

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Marketing and advertising coordinator

Gabinete de Estudios

Jan 2016 - Oct 2017 (1 year 10 months)

- Responsible for establishing comprehensive marketing strategies that align with business objectives and enhance brand visibility. - Supervise the production of BTL advertising, ensuring high-quality output and adherence to brand guidelines. - Verify the correct use and distribution of BTL material to maximize impact and reach. - Generate online strategies from the Inbound approach, significantly improving the company's visibility on the Internet and enhancing the online reputation of the brand. - Increase followers on social networks such as Facebook and Instagram through targeted campaigns and engaging content. - Improve engagement by creating innovative campaigns on Facebook and Instagram that resonate with the target audience. -

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Bilingual Call Center Coordinator

Gabinete de Estudios

Jan 2016 - Oct 2017 (1 year 10 months)

- Selection and training of new collaborators, ensuring they are well-equipped to meet the demands of our bilingual customer base. - Supervise telemarketing operations in Spanish for Latin America and English for the US and Canada, maintaining high standards of service across both regions. - Generate scripts for customer service and sales, as well as evaluation forms for each of the channels, to enhance communication and effectiveness. - Monitor and evaluate the performance of advisors across different channels, measuring KPIs to identify areas for improvement and establish actionable strategies for customer satisfaction. - Present action plans aimed at addressing findings from the internal calibration process, driving process improveme

Advisor Plan Godfather

Fundación Pies Descalzos

Jun 2015 - Jan 2016 (8 months)

- Responsible for the administration and updating of sponsor data, ensuring accuracy and relevance to enhance stakeholder engagement. - Developed and executed communication strategies to attract potential customers and foster customer loyalty, utilizing insights from data analysis to refine approaches. - Managed and reported on Salesforce, MailChimp, and Radian6 tools, leveraging these platforms to optimize marketing efforts and track performance metrics. - Monitored social media communications through Salesforce’s Social Studio, enhancing brand visibility and engagement across digital channels. - Supported the communications area by creating comprehensive reports on website and social media performance using Google Analytics and Radian

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Intership Sales Administration

Newell Rubbermaid

Dec 2014 - Jun 2015 (7 months)

Monitor of Management of Marketing Class

Pontificia Universidad Javeriana

Jul 2014 - Dec 2014 (6 months)

Red de Emprendimiento Javeriano

Pontificia Universidad Javeriana

Jan 2013 - Jan 2014 (1 year 1 month)

Salesman

iShop Apple Premium Reseller

Dec 2012

Translator

Kotra

Jun 2012

Cristian Hernán Moreno Bolaños

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