Craig Marsh

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Senior Business Development Executive

Caring.com

Jan 2021 - Nov 2025 (4 years 11 months)

Prospecting Local, Regional and National based In-Home Care •

Director of Business Development & Account Management

Zeta Global

Jun 2014 - Dec 2020 (6 years 7 months)

• Led strategic initiatives to drive revenue growth and market expansion in the Higher Education sector. Cultivated partnerships with key College and University stakeholders to enhance business opportunities. Developed and implemented comprehensive business development strategies aligned with corporate goals. • Grew Sales Revenue by 30% from 2017 through 2020 • Analyzed market trends to identify new business prospects and competitive advantages. • Directed cross-functional Sales and Marketing teams to optimize client acquisition and retention efforts. • Mentored junior staff on best practices in business development and client engagement.

E

Senior Business Development Manager

Education Dynamics

Aug 2011 - Jun 2014 (2 years 11 months)

• Developed and executed strategic partnerships to enhance market presence in higher education sector. • Led cross-functional teams to drive business growth initiatives and streamline operational processes. • Analyzed market trends and customer insights to inform product development and positioning strategies. • Drove Sales Revenue to over $1,6 million in FY 20213 • Oversaw negotiations for high-value contracts, ensuring alignment with organizational goals and profitability targets.

R

Territory Sales Manager

Riverside Manufacturing Company

Jul 2006 - Jul 2011 (5 years 1 month)

• Developed and executed territory sales strategies to maximize market penetration for Law Enforcement and Safety Uniform Sales. • Analyzed customer feedback to enhance product offerings and service delivery. • Established strong relationships with key clients, ensuring loyalty and repeat business. • Conducted regular market research to identify new opportunities for revenue growth. • Established and maintained 200+ accounts, expanding territory by $1.5mil. • Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 30% or higher.

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