C

Craig L. Hammon

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Vice President of Marketing, Head of Marketing, Director of Marketing
Fort Lauderdale, Florida, United States

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Résumé


Jobs verified_user 0% verified
  • H
    Vice President of Sales & Marketing
    Hardwired Productions LLC
    Oct 2021 - Mar 2024 (2 years 6 months)
  • H
    Director of Sales & Marketing
    Hardwired Productions LLC
    Sep 2016 - Oct 2021 (5 years 2 months)
    Skills: Business Development Pitch/Presentation Solutions Strategy Account Direction Creative Liaison Merchandise Strategies 360º Integrated Marketing Sales Communications Experiential Events Producer Production Branding Public Relations • Lead the acquisition, cultivation, and management of new and existing accounts, optimizing them for maximum revenue generation and sustainable growth. • Proactively identify portfolio gaps and address agency deficiencies through market research, strategic planning, and the development of targeted marketing collateral and sales tools. Clients include BodyBuilding.com, Republic Services, Brown Harris Stevens, The Ritz-Carlton, Peace Love World, ChenMed, Kaycha Labs, Tropic Ocean Airways, M
  • G
    Director Sales & Marketing
    Gerber Group
    May 2014 - Jun 2015 (1 year 2 months)
    Skills: Property Development Hospitality Food & Beverage Development & Optimization Merchandise Strategies Talent Procurement & Management Catering, Group, & Event Logistics Measurement & Reporting Marketing Solutions Sales • Communications Events Account Management Producer Production Branding Public Relations • Led comprehensive sales and marketing initiatives for Gerber Group Hospitality, encompassing catering, group, and event sales, as well as public relations and marketing efforts. Orchestrated strategies to enhance productivity and efficiency across four venues, resulting in a notable increase in quality service scores from 76% to 92%. • Successfully drove revenue growth, achieving $921K in sales while implementing
  • Max Borges Agency
    Director of Accounts, Business Development
    Max Borges Agency
    May 2013 - May 2014 (1 year 1 month)
    & Communication Strategies Campaign Development & Execution Market Research, Measurement, & Analytics 360º Integrated Marketing Channel Integration Strategies Brand & Product Identity Development Content Development Experimental Programming & Platform Development Communications Account Management Account Direction Events Producer Production Branding Public Relations • Orchestrated innovative public relations and marketing campaigns tailored to client needs, securing prominent placements in top-tier global media outlets to maximize brand exposure and audience reach. Oversaw all aspects of campaign execution, including activation plans, events, budgeting, and timelines, for multi-million-dollar clients such as Cricket Wireles
  • M
    Mgr. of Marketing, PR, Jr
    Jan 2005 - Jan 2009 (4 years 1 month)
    and key local industry stakeholders, elevating brand recognition, credibility, and market positioning, consequently expanding access to renowned talent and enhancing brand prestige. • Pioneered acclaimed entertainment venues, including "Revolution Live," "America's Backyard," "Green Room," and "Stache," serving as pivotal destinations within the competitive landscape. Revolution Live has become a beloved live entertainment destination for music enthusiasts worldwide, hosting some of the biggest names in the industry, including multi-platinum award-winning artists like Pink, Snoop Dogg, Fall Out Boy, The Smashing Pumpkins, Lady Gaga, Katy Perry, the Black Crowes, Chris Cornell, and many more.
  • Live Nation Entertainment
    Director of Marketing
    Live Nation Entertainment
    Feb 2004 - May 2013 (9 years 4 months)
    Skills: Event Activation & Logistics Event Production Touring Field Marketing Sport & Entertainment Activation 360º Integrated Marketing Product Launches Public Relations Sales Communications Experiential Property Development Production Branding Talent Dir. of Marketing, PR, Talent, Events (2009–2013) • Secured esteemed Pollstar ranking as #3 Concert Venue in Florida and #37 in the World, validating expertise in event sales and venue management through exceptional ticket sales performance from 2008-2011, enhancing industry credibility and brand reputation. • Led negotiations, contracts, and marketing efforts for 950+ concerts, nightclubs, private, and corporate events, featuring renowned multi-platinum award-winning perf
  • B
    Manager of Sales & Marketing
    Blue Star Jets
    Jan 2002 - Jan 2004 (2 years 1 month)
Education verified_user 0% verified
  • Xavier University
    Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
    Xavier University
    Jan 1993 - Jan 1997 (4 years 1 month)