Courtney Muro Contributor at The Nudge

Public Relations & Content Strategist | Events, Social Media, Influencer Marketing

co pr

Jan 2025 - Current (1 year 10 months)

Leading integrated campaigns that fuse earned media, influencer marketing, social strategy, and brand storytelling. Specializing in securing press coverage, managing media relationships, and crafting narratives that resonate across platforms.

Experienced in producing branded photo and video assets, creating culturally relevant content, programming events, and building influencer partnerships that drive reach and engagement, with a focus on food, beverage, travel, and hospitality brands in the San Francisco Bay Area - including wine country - through creative collaborations that get people talking. Apply color theory and typography principles to ensure brand consistency and readability across all visual assets, and utilize Figma f

Reporter

The Bold Italic

Apr 2024 - Current (2 years 7 months)

Reporter, photographer, and video creator for all things San Francisco with The Bold Italic, an online magazine celebrating the spirit of San Francisco. Brought to you by GrowSF. Create data-driven visual content and infographics to distill complex topics into digestible formats.

Marketing Strategy Consultant

El Sur

May 2023 - Oct 2024 (1 year 6 months)

Conducted full audit of San Francisco empanada company to find highest-ROI wins to focus our marketing efforts. Wrote the marketing playbook and currently advising on UX, CX, SEO, email marking, and editorial strategy, as well as creating and putting systems and processes in place. Designed and refined pitch decks to clearly communicate complex business narratives and data to stakeholders.

Social Media Strategist & Content Producer

Tishman Speyer

Mar 2023 - Apr 2025 (2 years 2 months)

Driving engagement and building brand awareness for San Francisco's newest neighborhood, Mission Rock https://missionrock.com/

Conceptualizing and executing editorial and social media for Mission Rock, in partnership with Tishman Speyer, the San Francisco Giants, and the Port of San Francisco. Creating real estate, interior design, and lifestyle content. Co-managing strategic partnerships and producing events with local businesses, influencers, and community members.

Contributor

The Nudge

Feb 2023 - Current (3 years 9 months)

Contributor to The Nudge - doing partnership outreach, on-site filming and journalisming, and creating fun videos about local businesses and things to do in the San Francisco Bay Area that can get us off our 🍑s!

Creative Director

Muted Flamboyant

Jun 2022 - Mar 2023 (10 months)

Propelling brands with User-Generated Content that converts!

Strategizing against brand objectives and creating direct response UGC to meet our goals. Recruiting, briefing, contracting, and managing other creators to scale brands' content production pipelines.

Content Strategist & Producer

DripDrop ORS

Feb 2022 - Jun 2022 (5 months)

Advanced DTC marketing objectives by conducting competitor analysis, creating cross-functional processes, concepting, templatizing, crafting, and managing content production and creator partners on a per-audience basis, setting goals, measuring success and adjusting plans accordingly. Wrote TikTok strategy for launch and content production, collaborated on brand style guide, audience personas, and messaging.

Performance Marketer: Paid Social & Display

Adidas

Apr 2021 - Feb 2022 (11 months)

Currently reinvesting my paychecks right back into the company. #AdidasAddiction

ALSO: Yielded 3x ROAS on $1m adidas holiday campaign by launching adidas performance marketing on TikTok. Acted as a liaison between adidas and the influencers to craft creative briefs and negotiate contracts. Conceptualized, sourced, filmed, and edited content for the campaign using influencers, creators, and industry best practices. Managed adidas North America lower-funnel strategy and execution, constantly testing and optimizing for both top- and bottom-line growth of our channels.

Program, Community, Partnerships & Events

Alchemist Accelerator

Jan 2020 - Apr 2021 (1 year 4 months)

Increased cohort fundraising amounts by ~+10%, and +30% connections by managing rotating accelerator programs, coordinating and nurturing a community of 30k B2B start-ups, mentors, venues, strategic partners, & alums. Manage support ops to design, execute & moderate all events, and MC the quarterly 3-day Founder Collective.

Social Media Marketing Specialist

Shutterfly Inc

Sep 2019 - Jan 2020 (5 months)

Delivered a +12% YoY revenue by managing cross-functional marketing projects and driving roadmap. Briefed, monitored, & kicked off campaigns, working with pricing to optimize messaging across all social. Generated >$1m managing influencer campaigns and executing content calendar & media for owned campaigns.

Content Strategist & Strategic Partnerships

Mona Monet

Dec 2016 - Sep 2019 (2 years 10 months)

Sold $30k+ inventory by designing, branding, and launching a women’s online clothing boutique. Managed a team of 15 and designed and implemented campaigns, end to end. Develop influencer, ambassador & internship programs, and strategic partnerships. Directed full-day photoshoots, wrote blogs, ran email marketing, design & video production. Brokered brick & mortar partnership, and eventual sale of the company.

Content Strategist & Creator

Muted Flamboyant

Jun 2016 - May 2022 (6 years)

El Sur Empanadas, Integrated Marketing Strategist: Conducting full audit for integrated marketing to find highest-ROI wins to focus our marketing efforts. Currently executing on UX, CX, SEO, and the editorial strategy. Conceptualizing and executing editorial and social media calendars.

The Nudge, Content Creator: Creating video blueprints for tourists and San Francisco residents so you can optimize your weekends.

Astrograph, Content Strategist: Increased email-generated revenue by 15% by AB testing and optimizing campaigns. Isolated greatest ROI opportunities through content audit. Optimized marketing plan and created & syndicated email drip campaigns.

Node App, Content Strategist: Increased website traffic

Teacher's Assistant

University of California San Diego

Oct 2014 - Jun 2016 (1 year 9 months)

Created lessons and taught classes to support Dr. Daniel Widener's African American History, Modern History, and Cuba classes.

Moderated debate and discussion about weekly material.

Graded all tests and essays.

Graduate Research Assistant

University of California San Diego

Jun 2014 - Jun 2016 (2 years 1 month)

Gathered, cleaned, and analyzed ipumes and other data on Cuban-American populations using Excel and STATA.

Carried out statistical and anecdotal research on Cuban dissidents and their direct offspring to calculate how much money would be invested into the Cuban economy if the Cuban government
allowed them to buy property, for Professor Richard Feinberg’s Brookings Institute Monographs, and his book, Open For Business.

Proposed a statistical projection that, were the Cuban government to allow this diaspora to purchase real estate in Cuba, Cuba’s Gross Domestic Product (GDP) would double.

Courtney Muro

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Courtney Muro

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