Joao Costa
About
Detail
Co-Founder Kovi (YC W19)
São Paulo, Brazil
Contact Joao regarding:
work
Full-time jobs
person_search
Finding candidates
Timeline
work
Job
Résumé
Jobs
verified_user
0% verified
Co-Founder & CTO/CPOKoviJul 2018 - Current (7 years 4 months)Area, Brazil At Kovi, we challenge the inertia of the market to allow people to get around as efficiently and cheaply as possible. To do this, we use state-of-the-art technologies to provide access to more straightforward, cost-effective and secure solutions. With this vision, we offer the best cars and solutions to our drivers for changing mobility in Latin America.- Head of Product BrazilDiDiJan 2018 - Jul 2018 (7 months)Area, Brazil 99 it's one of the most prominent Brazilian ride-healing startups, changing the way people think about transportation. Not that long ago we were just an app to request taxi cars in a few metropolitan areas. Now we're a part of the ecosystem of more than 500 cities around Brazil. Using technology to help people to move across cities. As Head of Product, my primary focus is to help 99/Didi Brazil Business to grow, to define the product vision and strategy across different product teams (B2B, Drivers, Passengers, Payments, Customer Experience and Product Design). I lead an international team of 30 world-class professionals such as Product Managers (Brazilians and Chineses), CX Specialists and Product Designers (UX and
- HHead of Drivers ProductMay 2017 - Jan 2018 (9 months)
- WBelezaWeb DeveloperJun 2016 - May 2017 (1 year)Area, Brazil Beleza na Web is one of the largest beauty e-commerce in Latin America, founded in 2008. It grew 51% Year over Year in gross sales in 2016 when, the meanwhile, the online market rose only 5%. As VP of Product, I was responsible for the product strategy and vision of the company's website (Storefront, Search, Checkout, Catalog, Mobile, and SEO) and also held company's white-label e-commerce platform, managing partnerships with prominent beauty brands like Inoar, Wella, and Estee Lauder. During the period leading this area, we increased company's website conversion rate by 34% on Desktop devices and 26% on Mobile devices improving the user experience throughout the conversion funnel. We also developed a new Mob
- Senior Product Manager - Learning ServicesPassei Direto SAOct 2015 - Jun 2016 (9 months)Area, Brazil Passei Direto has the mission to connect students and their knowledge to provide a richer learning experience. The network is open and collaborative for over 5+ million students, and 70% of their traffic is organic. My challenge at Passei Direto was to develop a new Textbook solution product for the Brazilian market, connect engineers from different countries (US, Brazil, India, and Israel) with a tight deadline for the beta version. This product has been previously developed by Chegg (Passei Direto's principal investor) with massive success in the US.
- RSenior Product Manager and PartnerRDINov 2013 - Sep 2015 (1 year 11 months)Florianópolis Area, Brazil Chaordic is a leader in personalization solutions for e-commerce in Brazil. With its products, online stores such as Saraiva, Pontofrio.com and Walmart Brazil offer the right products for every consumer, impacting millions of users in the Brazilian e-commerce. My responsibilities as a Product Manager at Chaordic was to manage the entire company products line life cycle from strategic planning to tactical activities, ship enterprise/SaaS-based products to market. I also drive solutions set across development teams (Engineering, Data Science and Marketing) through market requirements, product contract and positioning, developing and implementing a company-wide go-to-market plan, working with all dep
- RProduct ManagerRDIMar 2013 - Nov 2013 (9 months)Florianópolis Area, Brazil As Product Manager of Innovation/New Offers at Chaordic, I was responsible to ideation and design for new enterprise/SaaS-based products for e- commerce (B2B / B2C) using product personalization/recommendation technology through big data analysis. In this period, I led the market research, development of functional prototypes for e-commerce platforms and mobile (Android and iOS), UX/UI Design, usability testing and user engagement evaluation. One of the best results of this phase was Chaordic Search, a personalized search platform whom we started to develop later.
- RProduct OwnerRDIJun 2011 - Feb 2013 (1 year 9 months)Florianópolis Area, Brazil As Product Owner of Email Marketing Platform at Chaordic, I was responsible for leading the features development, pricing and go-to-market strategy of a personalized, enterprise/SaaS-based product, real-time, email marketing platform for Brazilian online retailers. Accomplishments - Lead the development, pricing and go-to-market strategy to a personalized real-time email marketing product for online retailers; - Create a group of triggered and personalized real-time offers delivered by email, based on customers' behaviors within the store; - Develop A/B tests at Chaordic's email marketing product to test the email subjects, which obtained an increase of 35% on open rate metric.
- Co-Founder & CPORudraMay 2010 - Jun 2011 (1 year 2 months)Florianópolis Area, Brazil Rudra is a startup that aims to develop software for new business models, within the design of natural capitalism. The company's mission is to transform the discourse of sustainability into practice through innovative products and processes for segments deemed strategic. In this project, we launched an MVP of a solid waste management system and implemented in 3 companies. We decided to shut down the company and to not go ahead with this project due to a delay to approve the solid waste law by the Brazilian government, creating a severe impact on our company's cash flow. But we learned and had a lot of fun on this journey.
- Senior UX/UI DesignerBy CertiProf / IT ServiceAug 2008 - May 2011 (2 years 10 months)Florianopolis Area, Brazil CERTI Foundation is an independent, nonprofit organization that develops innovative technology solutions for the private sector, government and third sector institutions. At CERTI Foundation, I worked with Digital Television technologies and developed the User Interface for some iDTV products like HD-One, one of the bests set-top box adapted for the Brazilian Digital Television market - ISDB- Tb, used by Philips and AOC. In this period, I led one of the first evaluations of usability for Brazilian Digital Television applications, creating a checklist for the development of these applications, later used by other researchers in the country.
- UX/UI DesignerStela 9Jan 2004 - Aug 2008 (4 years 8 months)Florianópolis Area, Brazil Stela Institute is a private non-profit organization based in Florianópolis, Brazil mainly dedicated to scientific research and development of innovative software solutions. Stela's products have more than 30 million users across Latin America and impact the whole scientific community. Accomplishments - Led the design and development of Lattes Platform Portal, getting around 100k visitors/month from Brazilian scientific community. - Responsible for IA/UX of the Innovation Portal, a project created by the Brazilian government to support and accelerate the process of innovation in the country. In the first year, 2 million researchers and more than 10 thousand companies throughout Brazil subscribed t