Owner & E-commerce Manager
Selfemployed
Jun 2024 - Feb 2025 (9 months)
Built and managed a Shopify-based e-commerce store, including payment gateway setup and app integrations. Designed and optimized high-converting landing pages to maximize customer acquisition and sales. Planned, created, and executed Facebook Ads campaigns end-to-end: audience targeting, creative development, A/B testing, and performance optimization. Conducted product research and validation, importing and testing new products to identify best-sellers. Monitored and analyzed key performance metrics (ROAS, ROI, CTR, CPA) to continuously improve campaign effectiveness and profitability. Implemented cash-on-delivery (COD) sales model and coordinated closely with fulfillment centers for order processing, inventory management, and customer deli