Corey Robinson I Don’t Consult. I Operate. | Fractional COO Who Builds

Chief Operating Officer, Managing Director Fractional COO’s and Integrators

ROAR CXO

Feb 2026 - Current (5 months)

Fractional Chief Operating Officer

Roar Media

Oct 2025 - Jan 2026 (4 months)

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Co-Founder and Fractional COO

Wise Scale

Mar 2025 - Current (1 year 4 months)

Corey Robinson is the Co-Founder, and Principal Fractional Executive at Wise Scale, a boutique operations and growth advisory firm built for ambitious entrepreneurs and owner-operators. At Wise Scale, we specialize in helping businesses scale smarter—by building systems, creating operational clarity, and driving top-line growth with a sharp focus on bottom-line impact. Our core areas of expertise include: • Operational Excellence – Streamlining workflows, improving accountability, and removing bottlenecks • EOS® Implementation – Driving clarity, alignment, and execution using the Entrepreneurial Operating System • Predictable Revenue Sales Models – Building scalable outbound engines and sales processes • AI & Automation Adoption – Leveragi

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Co-Owner

JC Landscape and Maintenance

Jan 2025 - Current (1 year 6 months)

Global Manufacturing Safety Lead

John Deere

Jan 2025 - Current (1 year 6 months)

• Led the occupational safety strategy for Deere Global Parts Operation and distribution, ensuring compliance and promoting a safe work environment. • Oversaw safety strategy and execution for Deere small ag and turf operations, implementing best practices to reduce workplace incidents. • Collaborated with cross-functional teams to develop and implement safety programs, resulting in a significant decrease in workplace accidents.

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Fractional COO and Integrator

JC Landscape and Maintenance

Jun 2024 - Current (2 years 1 month)

JC Landscape and Maintenance delivers dependable, high-quality landscaping and property maintenance services across the Quad Cities region. We serve commercial properties, municipalities, and HOAs with a full range of solutions including lawn care, snow removal, and landscape enhancements. As Integrator, I focus on driving the strategic execution of our business plan and ensuring organizational alignment across teams and functions. My core responsibilities include: Process Improvement: Streamlining operations to enhance efficiency, consistency, and service quality. Strategic Execution: Translating vision into actionable plans and ensuring disciplined follow-through. Talent Acquisition & Development: Building a strong team by identifying

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Partner, Chief Operating Officer

JC Landscape and Maintenance

Jun 2024 - Feb 2026 (1 year 9 months)

JC Landscape and Maintenance delivers dependable, high-quality landscaping and property maintenance services across the Quad Cities region. We serve commercial properties, municipalities, and HOAs with a full range of solutions including lawn care, snow removal, and landscape enhancements. As Integrator, I focus on driving the strategic execution of our business plan and ensuring organizational alignment across teams and functions. My core responsibilities include: Process Improvement: Streamlining operations to enhance efficiency, consistency, and service quality. Strategic Execution: Translating vision into actionable plans and ensuring disciplined follow-through. Talent Acquisition & Development: Building a strong team by identifying, at

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Co-Owner

CKKA Capital LLC

Apr 2024 - Current (2 years 3 months)

President

Neil Thomas Plumbing and Heating A Midwest Climate Solutions Company

Sep 2023 - Jan 2025 (1 year 5 months)

Brought in to stabilize and scale operations at Neil Thomas Plumbing and Heating, a 20+ year legacy business undergoing leadership transition and rapid growth under new ownership. My role was focused on building foundational systems, improving financial visibility, and aligning people to performance—all within the context of private equity expectations. Key areas of impact included: System Implementation: Deployed ServiceTitan across field and office operations to improve dispatch, job costing, and real-time performance tracking. EOS Integration: Rolled out the Entrepreneurial Operating System (EOS) to establish a leadership rhythm, accountability, and vision alignment across departments. P&L Oversight & Strategic Growth: Led financial

President, Integrator

Neil Thomas Plumbing and Heating A Midwest Climate Solutions Company

Sep 2023 - Jan 2025 (1 year 5 months)

Brought in to stabilize and scale operations at Neil Thomas Plumbing and Heating, a 20+ year legacy business undergoing leadership transition and rapid growth under new ownership. My role was focused on building foundational systems, improving financial visibility, and aligning people to performance—all within the context of private equity expectations. Key areas of impact included: System Implementation: Deployed ServiceTitan across field and office operations to improve dispatch, job costing, and real-time performance tracking. EOS Integration: Rolled out the Entrepreneurial Operating System (EOS) to establish a leadership rhythm, accountability, and vision alignment across departments. P&L Oversight & Strategic Growth: Led financial

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Founder and Advisor

ValueBuilt Advisory

Jul 2023 - Current (3 years)

Founder | ValueBuilt Advisory Helping Buyers and Sellers Unlock Maximum Value from Small Business Transactions At ValueBuilt Advisory, I lead a boutique M&A advisory firm focused on helping small and mid-sized business owners maximize value before a sale and supporting entrepreneurs through the entire acquisition journey. We’re different from traditional brokers — because we’ve been in your shoes. I’ve personally completed multiple acquisitions across industries and now use that experience to guide others through one of the most important financial decisions of their lives. Sell-Side Services: We help owners prepare well in advance of listing, using a structured, value-building approach to drive higher multiples and smoother exits. ✔ Ex

Founder | Operator | Integrator

ValueBuilt Systems

Jul 2023 - Dec 2025 (2 years 6 months)

We operate a modern property management company, install better systems for other operators.

Multi Unit Franchisee

Batteries Plus

Nov 2022 - Feb 2026 (3 years 4 months)

📍Iowa, Illinois, Texas | Multi-Unit Retail & B2B Distribution 2025 IFA Franchisee of the Year • 2024 Batteries Plus MVP I lead the operations of a 12-store Batteries Plus franchise spanning three states, bringing structure, strategy, and scalable systems to a growing retail and B2B business. My work centers on transforming fragmented operations into well-aligned, high-performing organizations. What I bring to the table— This role is a real-world case study in the work I now do as a Fractional COO: Systems Implementation: Rolled out the Entrepreneurial Operating System (EOS) across the organization to establish a unified vision, drive alignment, and install accountability. Revenue Engine Design: Deployed a Predictable Revenue sales model th

President, Integrator

Batteries Plus

Nov 2022 - Jan 2025 (2 years 3 months)

📍Iowa, Illinois, Texas | Multi-Unit Retail & B2B Distribution 2025 IFA Franchisee of the Year • 2024 Batteries Plus MVP

President, Ops Integrator

Batteries Plus

Nov 2022 - Jan 2025 (2 years 3 months)

📍Iowa, Illinois, Texas | Multi-Unit Retail & B2B Distribution 2025 IFA Franchisee of the Year • 2024 Batteries Plus MVP I lead the operations of a 12-store Batteries Plus franchise spanning three states, bringing structure, strategy, and scalable systems to a growing retail and B2B business. My work centers on transforming fragmented operations into well-aligned, high-performing organizations. What I bring to the table— This role is a real-world case study in the work I now do as a Fractional COO: Systems Implementation: Rolled out the Entrepreneurial Operating System (EOS) across the organization to establish a unified vision, drive alignment, and install accountability. Revenue Engine Design: Deployed a Predictable Revenue sales mode

Head of EHS & Security - US

MARTIN BROWER

Feb 2022 - Jun 2023 (1 year 5 months)

• Developed and implemented EHS roadmap for Martin Brower, creating a robust organizational structure to drive change and lead initiatives. • Collaborated with executive leadership to ensure alignment with company goals and worked with sister company and global initiatives for all holding company businesses.

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Champion and Iowa Chapter Leader

Gobundance

Jun 2021 - Current (5 years 1 month)

Champion Member | GoBundance GoBundance is a high-level mastermind and accountability tribe for healthy, wealthy, generous men who choose to live life BIG. As a Champion Member, I’m part of an elite group of entrepreneurs and executives focused on holistic success—personally, professionally, and financially. This membership reflects my commitment to: Continuous Growth: Surrounding myself with other driven, values-aligned leaders to elevate mindset, habits, and strategic thinking. Accountability & Performance: Holding and being held to high standards across business, health, relationships, and legacy. Impact & Generosity: Giving back through mentorship, community involvement, and purpose-driven leadership. Balanced Living: Building weal

Director, Safety Health & Environment Field Leader - Central

US Foods

Feb 2021 - Feb 2022 (1 year 1 month)

Lead SH&E function for US Foods Central region. Develop strategic initiatives, oversee compliance and safety, health, environmental programs, initiatives and policies for 18 distribution centers, work with cross functional team of senior leaders to set priorities and direction for region, lead team of dynamic safety professionals, embed safety mentality and drive safety performance improvement across region and enterprise.

Senior Manager, Safety Health & Environment MW Region

US Foods

Feb 2020 - Feb 2021 (1 year 1 month)

Multi-Site HSE&F Manager

Honeywell

Jul 2018 - Feb 2020 (1 year 8 months)

Drive safety performance improvement utilizing lean methodologies across a network of manufacturing facilities, design, implement and train on management system, program and policy updates and changes, work with senior leaders to attain safety targets, improved TCIR by 82% in 18 months, led VPP certification and recertification efforts, work with global teams on environmental, business continuity and safety issues.

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Managing Partner

CKKA Capital LLC

Jun 2018 - Apr 2024 (5 years 11 months)

• Source, evaluate, and underwrite commercial and residential real estate acquisitions, conducting comprehensive due diligence to mitigate risk and maximize ROI. • Structure and negotiate purchase agreements, financing packages, and JV partnerships. • Established and oversee in-house property management division, implementing operational systems, tenant relations, and lease administration. • Lead capital improvement and rehabilitation projects, managing budgets, contractors, and timelines to enhance asset value and performance. • Develop long-term investment strategies focused on cash flow, appreciation, and tax-efficient wealth growth.

Emergency Management, Safety, Security and Business Continuity Program Lead

MercyOne

Sep 2016 - Sep 2018 (2 years 1 month)

Emergency management and business continuity program manager. Oversaw emergency and crisis response, plan development, consult on IH and occupational safety issues, oversee hazmat and decon systems, develop training programs.

Operations EHS Lead

Berkshire Hathaway Energy

Mar 2016 - Jul 2018 (2 years 5 months)

Process Control Technologist, Ops Excellence

LyondellBasell

Sep 2012 - Mar 2016 (3 years 7 months)

Process Technologist

ADM

Apr 2009 - Aug 2012 (3 years 5 months)

• Ensured process optimization and operational excellence by collaborating with engineering and unit leadership. • Drove compliance with Process Safety Management (PSM) and contractor safety standards, enhancing workplace safety. • Implemented strategies that improved operational efficiency, resulting in a measurable reduction in downtime. • Contributed to ADM's commitment to safe and sustainable operations in the agricultural processing industry.

Corey Robinson

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