Martha Coralia Robleto Hernandez Industrial & System Engineering / Logistics

Vice President Operations

UP Growth Platform

Jun 2026 - Current (5 months)

Leading operations and growth at UP Growth Platform, helping businesses simplify complexity, centralize their operations, automate workflows, and gain greater visibility and control. Focused on operational strategy, process optimization, customer experience, sales operations, and scalable business solutions.

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Operations Supervisor

Private Consultant Trainer

May 2026 - Current (6 months)

Leading operations and growth at UP Growth Platform, helping businesses simplify complexity, centralize their operations, automate workflows, and gain greater visibility and control. Focused on operational strategy, process optimization, customer experience, sales operations, and scalable business solutions.

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Community Manager

Academia Cuartero Agurcia

Sales Ops Coordinator

Arka Energy

Oct 2025 - Apr 2026 (7 months)

During my time at Arka Energy, I served as a key operational partner supporting the end-to-end workflow between sales, operations, and clients in a fast-paced renewable energy environment. I successfully increased the job acceptance rate from 53% to 100% by proactively identifying and resolving application defects before submission, ensuring full compliance with operational standards. I was accountable for securing the first payment milestone by coordinating documentation accuracy, approvals, and process readiness, directly supporting revenue generation. Working hand in hand with two sales teams (10 representatives total), I maintained workflow alignment, improved turnaround times, and ensured that all issues that could lead to job rejectio

Marketing Coordinator

GoldSoil Realty Investments

Jul 2024 - Apr 2025 (10 months)

Coordinated marketing initiatives to strengthen brand visibility, support business growth, and improve customer engagement. Managed marketing campaigns, content development, digital communications, promotional activities, and cross-functional coordination while supporting the execution of strategic marketing objectives and maintaining consistent brand messaging across channels.

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Utilities coordinator

Complete Solar LLC

May 2023 - Mar 2024 (11 months)

As a utility coordinator, I oversaw solar project development for residential and commercial clients, managing Main Service Panel updates and collaborating with electric utilities in California and beyond. Handling 75 to over 100 projects concurrently, I utilized strong analytical and strategic thinking skills, along with exceptional organizational, communication, and problem-solving abilities. Additionally, I provided tailored solutions to customers and contributed to process enhancement as part of the "Kaizen Team." I was part of the joint adquisicion before the company went live on NASDAQ

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Administrative assistant to upper management with Trading information

GSQ Nicaragua (Previously known as Pintura Sur Nicaragua S.A.

Aug 2020 - May 2023 (2 years 10 months)

In my previous role as an administrative assistant for the general management team, I provided vital administrative support to ensure seamless office operations. This included overseeing team schedules, managing our internal website for operations tracking, supervising online platforms for resource management, and coordinating activities with commercial partners. Additionally, I monitored our vehicular fleet system and handled product pricing and promotions through our internal system, benefiting stores and distributors, as well as a report system updated in real-time, and database management.

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Community Manager and Marketing Assistant.

Aug 2019 - Aug 2020 (1 year 1 month)

As Community Manager, I oversaw digital communication strategies and managed the online presence, ensuring seamless integration of advertising campaigns per directives from headquarters. I provided customer support, nurtured supplier relationships for efficient fulfillment of internal requests, and coordinated corporate social responsibility initiatives.

Community Manager

Pinturas Sur de Nicaragua

Aug 2019 - Jul 2020 (1 year)

• Directly in charge of the migration of the digital presence in the company,
• Increased brand presence on social networks (Meta).
• Creation of in-house audiovisual content, maintaining regional brand guidelines. Direct relationship with the contracted advertising agency, editing and read proof of the proposed content.
• Logistics for the launch of the first edition of "Arte Acustico"
• Integrated communication with all digital managers at the regional level.
• End customer service that communicates directly to our social media, to provide comprehensive and personalized solutions.
• Shared responsibility for logistics organization and execution of CSR activities.

Assistant to General Manager

Pintura Sur de Nicaragua

Jul 2017 - May 2022 (4 years 11 months)

• Logistics coordination of administrative processes.
• Coordination of fuel distribution and different logistical actions for managers' trips and regional visits.
• Modification and analysis of product prices, analysis of profit margins and market research.
• Management and design of Intranet sites to cover the needs of the company and its collaborators.
• Management of specific discount systems and trade agreements with key accounts.
• Follow-up of commercial actions by the sales advisors.
• Coordination with suppliers and other departments of the company for the proper functioning of the physical facilities of the company.

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Assistant Project Manager

pintura sur

Jun 2017 - Aug 2019 (2 years 3 months)

• Supervision and coordination of the execution of projects, sending of technical and economic offers with the support of the group of analysts and project managers.
• Supervision and responsibility for the warehouse elements assigned to the projects department and the product transport team, ensuring proper attention and proactively avoiding possible interruptions in execution.
• Follow-up of the results of the sales team assigned to the department, as well as coordination with internal clients for technical advice for project development.
• Coordination of billing and inventory in conjunction with the billing team and controllers assigned to the department.

Energy Consultant

Selfemployed

Jan 2016 - Jul 2017 (1 year 7 months)

• Advice to identify improvement points in the companies that are under study.
• Creation of a personalized plan of measures to be taken for each company according to the nature of the business, context and main needs.
• Measurement and research prior to the presentation of proposals for action.
• Technical support in the implementation of the proposed measures, and subsequent monitoring to verify their effectiveness.

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Project Manager Assistant.

Jan 2016 - Jan 2017 (1 year 1 month)

Within my role in project management at Pinturas Sur de Nicaragua, I served as a supervisor and coordinator overseeing the logistical aspects of project execution. This encompassed managing a team of analysts and administrators and coordinating warehouse and transportation operations. My responsibilities included ensuring the timely and accurate implementation of all projects, and preemptively addressing any potential issues that could impede progress. On an administrative front, I catered to internal clients, specifically sales consultants seeking quotations and technical guidance for client projects. Furthermore, I fostered relationships with internal and external suppliers, enhancing response times and bolstering overall teamwork effecti

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Marketing Assistant

Mercalsa S.A. (Exxon Mobil)

Aug 2014 - Jul 2015 (1 year)

• Creation of in-house content, according to the company's regional standards.
• Coordination with regional managers for the implementation of new advertising layers according to the season, and direct communication with agency creatives.
• Logistics coordination for brand positioning events in order to create an impact on the final consumer, and keep the brand in the top of mind of customers, giving them a comprehensive experience.
• Creation of market studies with the support of the sales team, to implement improvement activities.
• Monitoring of the company's Social Media, briefs for requesting audiovisual material.
• Creation and adaptation of the department's internal budget to effectively maximize market prese

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Marketing, Comunication and Production Assistant

Financia Capital

Mar 2013 - Sep 2013 (7 months)

• Publicity designs for the company according to the needs of each country in the region and their respective campaigns.
• Creation of a diffusion program for all the products offered by the Vaughn conglomerate of companies. (Real estate, coffee production, meat export, financial and technological solutions for SMEs.
• Diffusion of the progress of the different projects in the region, aimed at partners and investors.
• Direct communication with advertising material providers, supervising each step of their application for the correct development of the campaigns to be implemented.

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Marketing, Communication, and Production Assistant

Financia - Versatec

Mar 2013 - Aug 2013 (6 months)

Marketing Assistant Financia Versatec, I specialized in crafting tailored advertisements to suit the unique needs of each country and its diverse markets within the region. I spearheaded an outreach initiative to boost brand visibility and orchestrated the successful launch of an Institutional Development Bulletin, ensuring partners and clients remained informed about project progress. A critical aspect of my role involved direct liaison with advertising material suppliers, ensuring precise execution of marketing campaigns through meticulous oversight.

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Project Manager

Independent Energy

Jul 2010 - Sep 2010 (3 months)

In my role as a consultant, I provide guidance to identify areas for improvement within the energy sector of the companies under evaluation. This entails customizing energy usage strategies to meet each company's unique needs within its specific context. These tailored strategies are informed by thorough research and analysis. Following implementation, I conduct a comprehensive evaluation to determine the efficiency and effectiveness of the proposed initiatives.

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Finance - Operations Assistant

Maersk Logistics S.A.

Jul 2009 - Nov 2009 (5 months)

Finance Internt

DAMCO

Jul 2009 - Nov 2009 (5 months)

Finance / Operations Assistant - Intership

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Co-Owner

Tyre Protector Nicaragua

Jan 2007 - Dec 2008 (2 years)

• Collaboration in the contracting process of the company, as well as personal management, in the same way logistics management for the opening of the physical headquarters in Nicaragua.
• Management of the initial accounting, review of payroll and management of petty cash.
• Creation of a comprehensive commercial action management program in order to track customers, and create a database of potential customers, in order to ensure effective service.
• Managing the relationship with the public relations department of the headquarters to introduce the brand in our country.
• Corporate image design and management in conjunction with the rest of the franchise throughout England and Latin America.

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Co - Founder

Tyre Protector Nicaragua S.A.

Jan 2007 - Dec 2008 (2 years)

In my dual role as CEO and operations manager, I held diverse responsibilities crucial for organizational success. Imanaged payroll administration, ensuring timely and accurate compensation for employees, while also fostering collaboration between the marketing department and suppliers to brainstorm innovative branding strategies tailored to our regional market. Additionally, I maintained oversight of petty cash management and conducted regular accounting reviews to uphold financial integrity. To enhance client service efficiency, I developed a monitoring system and maintained a comprehensive database of potential customers. Across our franchises in England and Latin America, I coordinated corporate image design and management to maintain b

Martha Coralia Robleto Hernandez

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Martha Coralia Robleto Hernandez