Andrea Franco Directora de HR

Country Manager Col-USA

ITSense Inc

Mar 2022 - Current (4 years 2 months)

I oversee an organization in New York that specializes in digital solutions, leveraging data science and bespoke software development with a particular emphasis on the financial and retail sectors. I am tasked with ensuring adherence to budgetary guidelines. As the team leader, I spearhead our strategic regional initiatives targeting the SME segment, meticulously managing our development pipeline throughout FY20. I orchestrate our expansion strategy, achieving remarkable outcomes by managing key accounts and driving our market consolidation efforts, which have successfully positioned ITSense among the top ten digital solution providers in Colombia. I am responsible for the leadership across Product, Marketing, Finance, Strategy, and Project

E

Digital Transformation Manager

Experian Datacredito

Apr 2020 - Feb 2022 (1 year 11 months)

As the Digital Transformation Manager at Experian Datacrédito, I led the development and implementation of efficiency strategies and budget compliance for various business units targeting the small and medium-sized enterprise (SME) segment. Additionally, I was in charge of the Datacrédito Empresas product, where I directed digitalization initiatives that resulted in significant, high-impact improvements for this segment. Management of interdisciplinary teams: I coordinated teams composed of data analysts, developers, and marketing specialists to ensure alignment and effectiveness in project execution. Innovation in products and services: I innovated the product offering, integrating solutions based on artificial intelligence and machine lea

E

Sr. Digital Solutions Architect

Experian Datacredito

Apr 2019 - Jan 2020 (10 months)

I was responsible for the portfolio design and development of the www.datacreditoempresas.com.co portal. I managed the development team and oversaw the development pipeline during the company's FY20, focusing on the regional strategic bet for the SME segment.

I

Technology and Business Consultant DTO Constultant

ITSENSE SAS

Jan 2017 - Jan 2019 (2 years 1 month)

Responsible for the design and execution of the company's strategic plan. I advised over 60 companies on innovation, technology, and business, achieving a 90% success rate in meeting defined objectives.

P

Manager of Technology and Innovation - New Business

Publicar Publicidad Multimedia SAS

Jan 2017 - Jan 2019 (2 years 1 month)

Development and implementation of transactional solutions such as "Guru" applications and "páginas amarillas", exceeding the budget by 106%. Creation of new digital products with a focus on high transactional recurrence.

S

Podcaster

SeductoraMENTE

Apr 2020 - Feb 2023 (2 years 11 months)

P

IT Leader - New Business

Publicar Publicidad Multimedia SAS

Jan 2014 - Jan 2017 (3 years 1 month)

Technology Leader with a focus on software development. Responsible for providing technical guidelines to the development teams, essential for the successful progression of projects within the company.

Andrea Franco

About

Detail

Timeline

Résumé