Digital Marketing Manager
Interscope Capitol Labels Group
Oct 2021 - Current (5 years 1 month)
Working closely with key label executives to build digital marketing ideas. Overarching social media strategy, maintaining campaign timelines, overseeing online advertising campaigns, influencer & seeding campaigns, CRM management, asset management, and other ongoing initiatives. Providing ideas for websites, contests, and media promotions to maximize artist visibility online, with measured KPIs that validate the success of each campaign.