I help brands turn marketing spend into measurable growth, and I help marketing teams do their best work while doing it.
Over the past 9+ years, I've led paid social and performance marketing for DTC, B2B, and consulting clients, managing upwards of $33M in annual ad spend across Meta, TikTok, Google, and Reddit. I've built and mentored teams of marketers and contractors, directed creative strategy that measurably improved conversion rates, and partnered directly with C-suite stakeholders to turn campaign data into business decisions.
What I bring to a team: a genuine comfort operating at both altitudes. I can set strategy and lead a team's execution, and I can still get into the weeds of a campaign, a creative test, or a landing page myself when the work calls for it.
Currently exploring my next opportunity in performance marketing leadership. Always happy to connect with fellow marketers, founders, and hiring managers in the paid media space.
