C
Collette Naglieri
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Connecticut, United States
Résumé
Jobs
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Senior ConsultantUp TalentMar 2024 - Mar 2025 (1 year 1 month)- Developed a strategy for the company rebrand
- Created a new Business Pitch Deck
-Collaborated with external partners to grow business- Senior Product Life Cycle Manager - SMBADTOct 2023 - Feb 2024 (5 months)- Lead the Go-to-Market process using agile methodology, from planning to execution and post-launch analysis to meet organization objectives and ensure tight alignment across all cross-functional stakeholders for their $500M SMB business.
- Pushed back on vendor with high product costs, resulting in a 25% drop in cost of goods to ADT, saving ADT $1.6M in inventory costs pre-launch.
- Collaborated with product and brand internally and with external vendors such as GOOGLE, to develop product positioning and messaging that resonates with the target buyer personas by translating technical details into features and benefits for the user.
- Ensured digital SF CPQ development met pre-defined criteria within web and mobile by partici - Product Marketing Manager - SMBADTNov 2022 - Oct 2023 (1 year)
- Product Development/Merchandisng ManagerConair LLCApr 2019 - Aug 2022 (3 years 5 months)- Managed and led the entire product life-cycle from conception to launch including ideation, scope, specification,prioritization, design, packaging, implementation, quality assurance, launch and iteration for Scunci hair accessories, Conair style & grooming and Allegro cosmetic and toiletry bags for Target, Walmart, ULTA and 5 Below.
- Grew the Target business +25% in 3 years and ULTA +30% in 1 year through understanding of market place demands and data driven analysis of current executions.
- Oversaw artwork revisions and content updates across multiple SKUs, ensuring timely upload and tracking within the company’s asset management system and external DAM systems.
- Collaborated with external agencies to route creative ass - Product ManagerKohlsOct 2014 - Mar 2019 (4 years 6 months)-Led and managed short and long-term brand and product strategies with cross-functional partners for a $52M portfolio of multiple private branded businesses for Handbags + SLGs
-Created a data focused product testing strategy to understand customer buying habits.This strategy achieved turn-around for slow performing brand, growing sales +25%
-Led development team in product concept, design, development process, assortment planning and production. Identifies growth opportunity utilizing data analytics and competitive analysis
-Champion of working collaboratively with cross functional teams. Extensive experience managing close relationships with domestic and international vendors to achieve productive outcomes - Associate Brand ManagerGUESS WatchesMar 2011 - Jun 2014 (3 years 4 months)-Managed the development, delivery and merchandising for Gc Smart Luxury timepieces and G by GUESS watches across the domestic retail market
-Developed brand strategies that led to sales growth of +27%
-Executed all efforts involved in development, sales, marketing, merchandising, R&D, purchasing, costing/IMU and financial reporting - Product Development CoordinatorJones New YorkMar 2010 - Mar 2011 (1 year 1 month)-Liaison between cross-functional members including merchandising, design, licensing and production
-Assisted in leading product development from concept through production
-Responsible for timely delivery of concept, tech packs, corrections, costing, and protos through top of production - Assistant BuyerRoss Stores IncSep 2008 - Jul 2009 (11 months)-Assisted with buying missy woven and women's activewear. Brands included Nike, Adidas, New Balance.
-Performed daily sales analysis and vendor analysis to gather comparative and historical data to view weak/strong selling
Education
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- Fashion MarketingFlorence University of the Arts
- Bachelor's Degree, Business AdministrationEastern Connecticut State University