Colin Theall

Colin Theall

About

Detail

Colorado, United States

Timeline

work
Job

Résumé

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  • C
    Principal, Sales & Creative Strategy
    CT Creative
    Jan 2023 - Current (3 years 10 months)
    • Built and scaled the most-followed YouTube channels in niche verticals, increasing Average View Duration (AVD) and Click-Through Rates (CTR) by up to 50%. • Increased organic traffic by 100% by crafting optimized scripts, descriptions, and newsletters tailored for search performance. • Negotiated client contracts and scoped retainer-based video strategy packages to drive engagement and retention. • Oversaw multiple high-volume creative projects from ideation to publishing, maintaining on-time delivery and client satisfaction.
  • Seasoned
    Account Executive
    Seasoned
    Nov 2021 - Jan 2023 (1 year 3 months)
    • Ranked #1 AE in first quarter for new revenue generation among a seasoned sales team. • Closed the largest multi-location deal in company history for the Paywall team. • Achieved 100%+ quota consistently through strategic prospecting and high-quality outbound outreach. • Maintained strong activity benchmarks while building and qualifying pipeline, resulting in shortened sales cycles and improved close rates.
  • K
    Account Executive
    Kompyte
    Nov 2019 - Apr 2021 (1 year 6 months)
    • Exceeded targets for ARPA, new logo acquisition, and expansion revenue within first two quarters. • Led custom trial experiences that directly addressed client use cases, increasing trial-to-close conversion. • Created onboarding assets including how-to videos and knowledge base articles for Sales Enablement. • During COVID-related layoffs, doubled as Sales Development Rep and maintained lead velocity through SPIN qualification and outbound discovery. • Collaborated with product and engineering to prioritize roadmap items based on competitive differentiators and client feedback.
  • 5
    Account Executive
    5miles
    Aug 2016 - Feb 2019 (2 years 7 months)
    • Top Performer across multiple quarters; recognized with company awards for revenue and account creation. • Spearheaded expansion into the automotive sector, influencing product roadmap and go-to-market strategy. • Represented 5miles at national trade shows and executive sales presentations. • Mentored and trained new sales hires, introducing best practices for account management and Salesforce utilization.