Cody Reed

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Account Executive, Freight Broker

AVA Logistics

Jan 2024 - Jul 2025 (1 year 7 months)

• Acted as a strategic point of contact for 50+ shippers, ensuring timely and accurate execution of logistics operations and fostering long-term trust. • Delivered white-glove service through continuous communication and proactive problem-solving, contributing to a 95% customer satisfaction rate. • On-boarded new clients by educating them on freight systems and operational workflows, helping them navigate their complex transportation needs. • Analyzed performance data and feedback to refine service, improving retention, referrals, and repeat business. • Partnered with carrier operations and dispatch to ensure customer expectations were met or exceeded. Additionally, managed call communications effectively, fielding dozens of ca

Account Executive

Altice Optimum

Feb 2022 - Jan 2024 (2 years)

• Maintained a 97% customer retention rate by delivering consistent, proactive engagement and value-added support. • Developed and led a customer success initiative that increased referrals by 20%, showcasing strong trust and client advocacy. • Regularly conducted client check-ins and business reviews, identifying expansion opportunities and surfacing actionable insights. • Collaborated with support and technical teams to troubleshoot customer pain points and ensure high satisfaction.

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Founder/Owner

Reed Performance Coaching

Jan 2016 - Jan 2022 (6 years 1 month)

• Built a thriving coaching business serving 100+ athletes ranging from beginners to elite competitors. • Developed comprehensive training programs focusing on performance optimization and sustainable athletic development based on 15+ years of competitive running experience. • Utilized tailored nutrition plans, recovery protocols, and training methodologies to drive measurable performance improvements and foster long-term habit change. Additionally, engaged in customer service and call management by maintaining constant interaction with athletes both online and over the phone, ensuring effective communication regarding training updates, results, and planning.

Global Brand Representative & Endurance Athlete

Under Armour

Jan 2016 - Jan 2022 (6 years 1 month)

• Cultivated and promoted a personal brand and represented global brands including Under Armour, Coros, Spring Energy, CamelBak, and Silva through various platforms. • Represented brands across diverse audiences through live broadcasts, interviews, motivational talks, and active social media management, building brand advocacy and community. • Developed and delivered engaging content across media platforms, tailoring messaging for effective multi-channel communication and integrated marketing strategies. • Achieved consistent podium finishes in 15+ international ultra-marathons, demonstrating strategic planning and high-performance execution.

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