Cody Mastel eCom Lifecycle + Revenue Growth Partner

Lead Designer

Forma

Mar 2025 - Aug 2025 (6 months)

As the Lead Designer at an interdisciplinary design agency serving CPG brands and other industries, I am responsible for executing high-quality design, branding, packaging, UX and digital/web design projects. I manage multiple projects simultaneously, ensuring timelines, budgets, and deliverables are met, while serving as the primary point of contact for clients. I collaborate with internal teams, delegate tasks, and mentor junior designers to help them grow while maintaining the agency’s design standards. Additionally, I offer strategic insights to improve workflows and enhance client satisfaction.

Senior Designer

Ridge

Aug 2024 - Mar 2025 (8 months)

Translating conceptual ideas into visually compelling designs for numerous product launches on the Ridge.com D2C eCommerce sites in the US, CA, UK & AU that resonate with our audience, helping convert visitors into customers - and customers into a community of fans. As the Senior Designer on the Creative Team and Marketing Dept, my role worked closely with the Art Director, Creative Director, eCommerce Manager and CMO to design engaging digital campaigns in partnership with licensed designs, artists, & tech influencers, primarily through the Ridge.com website and occasionally email. - - - Learn more at https://ridge.com/

Lifecycle + Revenue Growth Partner

Polyculture

Jul 2023 - Current (3 years 1 month)

We help eCom brands get more revenue from the customers they already have. Lifecycle & Retention Growth Marketing for eCommerce brands doing $1M+/year. Email + SMS + Web CRO.

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Digital Designer x Web Specialist

Guayaki Yerba Mate

Jan 2021 - Aug 2024 (3 years 8 months)

Guayaki Yerba Mate is a B-Corp CPG company that produces Organic Yerba Mate beverage products. My role focused on cultivating digital experiences on the Growth Marketing Team with the warm, welcoming feeling of a yerba mate gourd circle. Manage, design & develop Guayaki brand website, online D2C eCommerce store, Internal Store, Impact Report websites, & online brand ambassador store. Working on multi-disciplinary teams involving aspects of UX Design, Web Development, Prototyping, User Testing, Training, Software Integrations, Shopify Management & SEO. - - - Learn more at https://guayaki.com/

Digital Designer x Web Specialist

Yerba Madre

Jan 2021 - Aug 2024 (3 years 8 months)

Guayaki Yerba Mate is a B-Corp CPG company that produces Organic Yerba Mate beverage products. My role focused on cultivating digital experiences on the Growth Marketing Team with the warm, welcoming feeling of a yerba mate gourd circle. Manage, design & develop Guayaki brand website, online D2C eCommerce store, Internal Store, Impact Report websites, & online brand ambassador store. Working on multi-disciplinary teams involving aspects of UX Design, Web Development, Prototyping, User Testing, Training, Software Integrations, Shopify Management & SEO. - - - Learn more at https://guayaki.com/

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Creative Director x Marketing Strategist

Good Harvest Design Co

Aug 2020 - Jan 2024 (3 years 6 months)

Design studio working with independent, purpose-driven eCommerce companies to better tell their story and grow a harvest they deserve.

Creative Director x Co-Founder

Living Hearth

Jan 2017 - Feb 2024 (7 years 2 months)

Art & Creative direction for Brand, Photography & Video Content for media company throughout digital and print channels.

L

Founder x Content Creator

Land by Hand

Dec 2015 - Dec 2023 (8 years 1 month)

Podcast, website & Permaculture media company. Learn more at https://landbyhand.org/

Canoe Instructor

Conservation Corps Minnesota Iowa

Jun 2014 - Sep 2014 (4 months)

-Lead paddling workshops in partnership with the MN DNR 'I Can Paddle!' program on lakes & rivers around the state -Teach safe canoe paddling techniques, provide ecological/historical information about the area, and share points of interest

Outdoor Educator - Youth Outdoors Crew Member

Conservation Corps Minnesota Iowa

Feb 2014 - Jan 2015 (1 year)

Spring & Fall '14 -Teaching and working with youth in outdoor service projects, education, & training -Maintain discipline, positive morale, teamwork and support program goals and mission -Team-oriented outdoor service projects/conservation while learning about the environment -Working safely and effectively in both urban & rural settings -Learning technical skills in using hand/power tools, trail-building/maintenance, fire suppression, tree/plant ID, invasive species management, prairie restoration, urban gardening, wildlife habitat improvement, erosion control, and emergency response Summer '14 - I Can Paddle crew -Lead paddling workshops in partnership with the MN DNR 'I Can Paddle!' program on lakes & rivers around the state -Teach sa

UX x Interactive Designer

Clockwork

Oct 2012 - Feb 2014 (1 year 5 months)

- Concept, design and execute appropriate user experiences (UX) - Assist in information architecture development - Work with creative and project development teams to develop innovative and strategic ideas - Collaborate with integrated project teams (project managers, strategists, developers, etc.)

Designer

University of Minnesota

May 2011 - May 2012 (1 year 1 month)

-Conduct competitor research in multiple forms of media. -Develop and edit web/print communication materials. -Conduct team meetings to plan projects effectively. -Design collateral for multiple paid search campaigns; ads appeared on Google ad network, Facebook, and Yahoo. -Develop and edit websites & layouts, analyze web usage. -Manage/prepare files for print; collect print quotes and place orders. -Evaluate effectiveness of department communications. -Produce work that complies with design standards (typefaces, color, overall branding . . .)

Growth Strategist x Creative Director

Cody Mastel

May 2009 - Current (17 years 3 months)

Designer x Growth Strategist x Creative Director with 15 years of experience driving brand growth through visual storytelling. I integrate design, UX, photo, video & copy to craft creative that converts. Located near Minneapolis/Saint Paul working in eCommerce, CPG, Skilled Trades, Home Services, Agriculture, Editorial & Small Business.

Growth Marketing Partner

Cody Mastel

May 2009 - Current (17 years 3 months)

CRO + Lifecycle Marketing. Amplifying growth for 15+ years as a partner & in-house. Full-stack Digital Growth Marketing x Creative that Converts. Driving acquisition through Ads + SEO, optimizing conversion across Web + eCommerce, & boosting retention with Email.

Growth x Creative Partner

Cody Mastel

May 2009 - Current (17 years 3 months)

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Founder x Creative Director

Outside the Box Clothing Design

Nov 2008 - Feb 2012 (3 years 4 months)

Current Design, produce, and market original screen print concepts in clothing and print media.

Cody Mastel

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