C

Claudio Echeverry

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Jalisco, Mexico

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work
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Résumé

Jobs verified_user 17% verified
  • Intersog
    Brand Strategy Manager Americas verified_user Verified experience
    Intersog
    May 2023 - Current (3 years 3 months)
    • Launched and managed a B2B blog for the US, Canada, and LATAM markets, creating 50+ high-impact articles that significantly increased organic traffic and improved SEO rankings. • Led the launch and branding of "Augmentify", creating brand guidelines and coordinating cross-channel efforts, driving 35% brand recognition growth and 20% more customer inquiries in six months. • Redesigned Intersog's website, optimizing UX and conversion paths, resulting in a 25% increase in conversion rates and 15% growth in monthly leads. • Scaled LinkedIn and X (Twitter) presence, achieving 233% growth in LinkedIn followers and improving engagement by 178% on X, establishing the company as a thought leader. • Implemented HubSpot as the CRM system, strea
  • L
    Lead Generation Specialist
    Jan 2023 - May 2023 (5 months)
    • Executed LinkedIn and Google Ads campaigns, increasing lead quality by 20% and engagement by 30%, driving a 15% revenue growth. • Integrated Apollo for targeted outreach, improving SDR performance and lead conversion rates by 25%. • Refined inbound and outbound lead generation strategies, increasing qualified leads by 25% and optimizing pipeline efficiency.
  • I
    Professor: Bachelor of Business and Digital Markets
    ITESO University University
    Jun 2020 - Current (6 years 2 months)
    • Designed and taught Digital Marketing Strategies, integrating real-world applications, case studies, and hands-on projects to prepare students for industry challenges. • Mentored students in strategic marketing planning and content strategies, fostering data-driven decision-making and digital transformation expertise. • Delivered conferences on Personal Branding and Digital Transformation for SMEs in Mexico.
  • I
    IBM Content Manager
    IBM Services LATAM
    Mar 2019 - Sep 2022 (3 years 7 months)
    • Localized IBM's global content strategy for 5+ LATAM markets, ensuring brand consistency and driving a 20% increase in brand recall and preference. • Led the creation of 150+ B2B content assets (white papers, case studies, blog posts, e-books) tailored for LATAM markets, driving a 30% increase in organic traffic and a 25% growth in inbound lead generation. • Managed collaboration with Ogilvy Brazil, a leading marketing agency, overseeing campaign activations, budget allocation, and strategic adjustments, optimizing media spend and improving creative execution, resulting in a 15% boost in campaign performance across LATAM. • Executed integrated multichannel marketing campaigns across LATAM, improving campaign ROI by 15% and boosting custom
  • Carestream Health
    Service Sales Specialist
    Carestream Health
    Jul 2016 - Mar 2019 (2 years 9 months)
    • Developed and executed region-specific sales strategies for imaging solutions, boosting revenue by 30% and expanding Carestream's market penetration across LATAM. • Optimized distributor partnerships, increasing service sales portfolio presence by 25% in the medical imaging sector and exceeding sales targets by 30%, contributing to a $2M annual revenue increase. • Negotiated and managed high-value service contracts for X-ray imaging equipment, enhancing customer retention and satisfaction rates, leading to a 20% increase in contract renewals. • Recognized as a top performer for exceeding sales growth expectations, earning an invitation to the 2018 Sales Congress in Dubai.
  • Latam
    Inside Sales (SDR)
    Latam
    Nov 2014 - Aug 2016 (1 year 10 months)
    • Increased service portfolio sales by 25% through data-driven business strategies, improving Carestream's market footprint across LATAM. • Exceeded regional sales targets by 25% through targeted B2B outreach, KPI optimization, and strategic account management. • Strengthened channel partner relationships, improving sales pipeline efficiency and ensuring consistent service delivery to healthcare providers in LATAM. • Identified and converted new business opportunities, helping expand market share in high-end and mid-tier medical imaging segments.