Claudia Priscila Barbosa Guerra

Claudia Priscila Barbosa Guerra  new_releases

About

Detail

Marketing & Innovation Leader | Consumer Insights & Product Development | Consumer-Centric Growth Strategies
Monterrey, Nuevo Leon, Mexico
Contact Claudia regarding: 
work
Full-time jobs
Flexible work
connect_without_contact
Finding mentors
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Sigma Alimentos
    Head of Commercial Development
    Sigma Alimentos
    Sep 2023 - Current (2 years 8 months)
    • Developed and implemented a market growth strategy for premium deli meats. • Establish and develop strategic relationships with clients to gather insights regarding needs, identify growth opportunities and translate insights into tailored solutions. • Led strategic account management for Key Accounts (Soriana, HEB, Vinoteca) in the Deli Gourmet category, utilizing sales performance and market penetration analysis to inform negotiation strategies
  • Sigma Alimentos
    Head of Innovation
    Sigma Alimentos
    Jan 2023 - Sep 2023 (9 months)
    • Led product development utilizing Design Thinking methodology, applying a Human-Centered approach to define consumer needs and experiences. • Conducted comprehensive market and global trends research in food and consumption experiences to inform the innovation pipeline. • Translated innovative product concepts into actionable commercial offers, defining costs, marginal contribution, distribution channels, and sales projections. • Directed end-to-end market research projects by managing external research agencies and vendors, ensuring studies were executed on time and within budget to meet strategic business objectives.
  • Sigma Alimentos
    Head of Marketing
    Sigma Alimentos
    Sep 2022 - Jan 2023 (5 months)
    • Conducted continuous analysis of consumer and market insights to inform brand planning and execution. • Monitored and analyzed strategic KPIs (Volume, EBITDA), linking performance directly back to brand execution and new product launches. • Served as the primary liaison between Trade Marketing, Commercial team, Innovation, Purchasing, and external vendors. • Executed digital communication strategies and marketing campaigns specifically targeting premium customer segments. Including copywriting and creative strategy.
  • Various Companies
    Strategic Marketing Consultant
    Various Companies
    Jan 2019 - Sep 2022 (3 years 9 months)
    • Directed collaborative brainstorming workshops to conduct in-depth market segmentation and SWOT analysis, synthesizing findings into clear, data-driven recommendations that informed strategy. • Defined clear Buyer Personas and utilized Customer Journey Mapping and Design Thinking to formulate robust and differentiated value propositions for clients. • Managed and executed the full brand creation process, from initial market research and naming to final launch strategy and internal brand adoption. • Managed external supplier relationships ensuring budget adherence, and seamless execution of marketing initiatives. • Managed digital campaigns across Google Ads & Social Media, providing continuous KPI monitoring, budget tracking, and data ana
  • Universidad de Monterrey
    Leadership Trainer & Communication Specialist
    Universidad de Monterrey
    Jan 2018 - Aug 2019 (1 year 8 months)
    • Designed and implemented a comprehensive, year-long training program and toolkits aimed at upskilling outstanding students in core competencies, including leadership development, conflict resolution, and team management. • Coordinated the internal institutional communication plan and led the Campus Life Social Media Committee, ensuring effective dissemination of information and engagement with the student body. Additionally, I utilized my copywriting skills by co-writing and supervising an in-campus newsletter, generating compelling content and developing advertising strategies for various campus events, which enhanced our outreach and participation rates.
  • Joy Brands
    Creative Project Manager
    Joy Brands
    Nov 2015 - Feb 2017 (1 year 4 months)
    • Managed experience design projects for large-scale events and retail spaces. • Coordinated a multidisciplinary design team, ensuring creative alignment and timely delivery. • Acted as liaison between clients and the creative team: led account management, brief analysis, and project presentations. • Conducted user analysis and facilitated brainstorming sessions to drive creative solutions. • Managed vendor relationships to final project delivery.
  • Q
    Packaging Design & Marketing
    Quimobásicos
    Dec 2014 - Nov 2015 (1 year)
    • Led design and innovation projects, specifically focusing on introducing innovative ecological alternatives to the market. • Developed commercial brands based on market-segmented strategies with international reach. • Designed specialized packaging solutions for chemical products, ensuring compliance with industry standards. • Managed packaging vendor relationships and oversaw production follow-up.
Education verified_user 0% verified
  • C
    Storytelling Bootcamp
    Collective Academy Mexico
    Jan 2024 - Aug 2024 (8 months)
  • Universidad de Monterrey
    Diploma in Marketing
    Universidad de Monterrey
    Jan 2019 - Aug 2019 (8 months)
  • Leeds Beckett University
    Academic exchange // Product Design
    Leeds Beckett University
    Jan 2012 - Aug 2012 (8 months)
  • Universidad de Monterrey
    B.A. Industrial Design / Art (minor)
    Universidad de Monterrey
    Aug 2010 - Dec 2014 (4 years 5 months)
    - Cum Laude - Excellence in Thesis