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Claudia Cucci
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São Paulo, Brazil
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Jobs
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3M Health Care - Medical Solutions Division Global Multi-Channel Marketing Specialist / Project ManagerSolventumApr 2024 - Jun 2025 (1 year 3 months)• Led the integrated strategy and execution across traditional, digital, and demand generation channels, delivering consistent and customer-centric experiences across all touchpoints (web, mobile, e-commerce, email, digital media, forms, webinars, social media, events, and co-marketing). • Acted as a strategic link between marketing analytics and business units, providing ongoing reports and actionable insights to guide data-driven decision making and optimize campaign performance and ROI. • Defined lead management and funnel optimization strategies, fostering alignment between Marketing and Sales, monitoring lead quality, and contributing to improved conversion rates and revenue growth. • Collaborated with corporate teams to evolve dig- Global Integrated Marketing Specialist / Project Manager– Medical Surgical Business3MJun 2023 - Apr 2024 (11 months)• Responsible for strategy and activation of multichannel campaigns (traditional, digital, and demand generation), focusing on comprehensive user experience and cross-channel integration. • Planned and executed activations based on business goals and audience profiles, covering channels such as web, mobile apps, e-commerce, owned and third-party emails, paid media, forms, webinars, social media, trade shows, and partner co marketing. • Collaborated with cross-functional teams to ensure message consistency, brand strengthening, and alignment between marketing and sales initiatives.
- MMarketing Automation Specialist, Americas – Health Care BusinessMar 2020 - Aug 2025 (5 years 6 months)• Served as Pillar Lead for Web and Marketing Operations in the USAC region, aligning with global processes and standards to promote unification and operational efficiency. • Led the Customer Web Experience and Marketing Automation strategy for multiple Business Groups, focusing on scalability and digital innovation. • Translated customer journey insights and persona data into high-impact digital programs, driving demand generation through automations such as nurture flows, lead scoring, sales enablement, and end-to-end lead management. • Utilized data analysis and A/B testing to continuously optimize customer communications and enhance performance across digital channels. • Developed and implemented new tools and frameworks to clearly
- Customer Experience SpecialistVerisureMar 2019 - Mar 2020 (1 year 1 month)• Led the structuring of the Customer Experience (CX) pillar in Brazil, designing and implementing a new end-to-end customer journey focused on brand message consistency across all channels. • Implemented and managed the NPS (Net Promoter Score) program in partnership with global teams, responsible for planning improvement actions based on customer feedback and insights. • Collaborated with key areas such as Sales, Product, and Corporate Communications to ensure strategic alignment and a customer-centric approach. • Acted as a bridge between global and regional teams, promoting knowledge sharing, continuous improvement, and increased efficiency in CX and marketing processes.
- Sr Marketing AssociatePwCMay 2013 - Aug 2018 (5 years 4 months)As a Sr Marketing Associate, I managed the Net Promoter Score (NPS) process and bonus program, aligning performance metrics with marketing strategies to enhance customer satisfaction. I developed and implemented Customer Experience initiatives aimed at strengthening client relationships and improving brand perception. My role involved planning and executing multichannel campaigns with a strong emphasis on marketing automation, optimizing communication and engagement across various platforms. I collaborated effectively with internal teams and external suppliers to ensure the successful delivery of initiatives that aligned with corporate objectives. While my focus was on marketing strategies, I maintained an awareness of the broader financial
Education
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- Master of Business AdministrationFundação Getulio Vargas
- EESPM