Claas Sandrock Rocketmind. Turning strategies into stories

Founder

ROCKETMIND

Mar 2023 - Current (3 years 5 months)

ROCKETMIND is a strategy communication consultancy. We focus on the core elements of strategy and communication such as leading strategic ideas, program architectures, core narratives, lead presentations and implementation planning. Also we are happy to act as a sparring partner and feedback provider for our clients. Clients can call on me, Claas Sandrock, as the founder and an individual consultant, or on a team that I put together. All my colleagues as well have previously held relevant positions at well-known companies such as Google, IBM, Roche and Deutsche Telekom. Rocketmind is made for the initial setting of new courses, we prefer to work in time-limited projects and deliver ourselves.

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Entrepreneur in communications / marketing / business transformation

Freiberuflich

May 2022 - Current (4 years 3 months)

Entrepreneur in communications / marketing / business transformation

freelance

May 2022 - Current (4 years 3 months)

Senior Advisor

UNICEPTA

Jan 2022 - May 2022 (5 months)

Managing Partner

UNICEPTA

Jan 2016 - Jan 2022 (6 years 1 month)

UNICEPTA is one of the leading providers of visionary, AI-powered media and marketing intelligence solutions, delivered with a human factor of analytics, insights, and advisory services. Our media and audience tracking provides you with the insights you need for more personalized and engaging customer and company interactions. Connecting media, digital & social, marketing and business analytics, our integrated digital platforms compile real-time information flows into reports, live dashboards and immersive corporate and brand newsrooms, supported by Analytics & Insights advisors to help your team spot issues and opportunities immediately. As a result, we deliver smart insights to drive faster, better decisions for strong performance. With o

Partner

Brunswick Group LLP

Mar 2011 - Nov 2015 (4 years 9 months)

Brunswick is a leading international corporate relations and communications consultancy that helps businesses and other organizations address critical communications challenges. Brunswick started in London in 1987 and has grown into a private partnership of more than 100 Partners worldwide (and a total staff of around 600) across 22 cities in 13 countries. At Brunswick I advise corporate clients on communications management, strategic communication, reputation management, strategic change communications and leadership communications. Additionally, I'm a leader of Brunswick’s global employee engagement work stream. I have supported clients on a number of projects, such as helping the world market leader in logistics implementing a new worl

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Owner

Claas Sandrock Leadership Communication

Jan 2010 - Feb 2011 (1 year 2 months)

Global Vice President Corporate Communications

Beiersdorf AG

Oct 2006 - Aug 2009 (2 years 11 months)

Overall worldwide responsibility for internal and external corporate communications and corporate social responsibility (CSR) Set-up/management of communications functions: Corporate Media Relations, Internal Communications, Online Relations, Corporate Social Responsibility (CSR), Publishing/Corporate Design, Corporate & Brand History

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Director Corporate Communications

EPlus Group KPN Mobile International

Jul 1996 - May 2006 (9 years 11 months)

Set-up and management of the company's corporate communications function. Overall responsibility for external corporate communication, brand and product public relations, internal communication, change management and communication, leadership communication

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Consultant

Publikom Communications Consultancy

Aug 1991 - Jun 1996 (4 years 11 months)

Public relations for leading German publishing houses: Gruner+Jahr, Hamburg, Motor-Presse Stuttgart and International Data Group IDG, Munich Public Relations for IT companies: Stratus Computers, Frankfurt, and News Datacom, London

Claas Sandrock

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