Developed and executed monthly content plans for social media platforms, including Facebook and Instagram, encompassing copywriting and graphic design. Conducted research analysis for Google SEO, incorporating semantically related keywords and text editing, and curated engaging blog titles. Analyzed key performance metrics (reach, impressions, and engagement rate) to enhance content quality and strategy. Prepared comprehensive quarterly reports to assess and communicate performance and growth.
L
Digital Marketing Coordinator
Lincoln-Goldfinch Law,
Jan 2021 - Dec 2021(1 year)
Planned and executed monthly content for social media platforms including TikTok, Facebook, Instagram, YouTube, website, livestreams, and podcasts. Developed and managed monthly ad campaigns for Google and Facebook, including budget analysis and performance assessment. Conducted trend and competitor analysis in fields such as immigration and bankruptcy.
Q
Operations Coordinator
Qookers,
Jan 2020 - Jan 2021(1 year 1 month)
Developed and implemented strategies for customer and business partner success. Created comprehensive usage manuals for software, kitchen operations, e-commerce, and overall restaurant management. Planned monthly content for Facebook and Instagram, including copywriting, product placements, community management, and ad campaigns.
F
Social Media Manager
Foodi Alimentos,
Jan 2018 - Jan 2020(2 years 1 month)
Segmented editorial content and optimized SEO to boost engagement across web and social platforms, including UX writing and copy management. Redesigned e-commerce administrator interface in Adobe XD. Designed the sister-company website, FDI Connect, using WIX. Managed payment follow-ups using Conekta. Handled analytics using Google Analytics, Facebook Pixel, and Hotjar.
S
Copywriter
Siete34,
Jan 2017 - Jan 2018(1 year 1 month)
Led the writing team in creating compelling copy for various accounts, including real estate, health, and NGOs. Developed and delivered in-house courses to enhance team writing skills and SEO knowledge.