Cindy Ibañez

Head of Marketing Colombia

Wynwood House

Jul 2021 - Current (4 years 2 months)

Marketing Manager Colombia

Selina

Nov 2019 - Jul 2021 (1 year 9 months)

Social Media Manager / ️EscuchaMiVoz / International Youth Week

UNICEF

Aug 2019 - Sep 2019 (2 months)

THE CHALLENGE Make the program ️NuestroUnicef visible to young Colombians between the ages of 14 and 28 years, for the International Youth Week. THE CUSTOMER UNICEF is the United Nations agency that, for 70 years has led the fight for children's rights, in more than 190 countries. THE BIG IDEA Young people take UNICEF's networks, ️EscuchaMiVoz evidences, through creative pieces, the participation of young leaders as agents of change, in different communities of Colombia. Channels: Twitter, Facebook and Instagram Ads. Campaign Objectives: Video Views - Traffic - Reach RESULTS ✓ +69 Posts ✓ 27.261 TruPlay ✓ 764.435 Reach ✓ CPM: 2.618 COP 0. 78 USD ✓ 9,8% Engagement ✓ 74.963 Interactions ✓ 854.698 Impressions ✓ 1.709 New followers dur

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Content Manager Specialist

Pitch & Hunt

Jul 2019 - Sep 2019 (3 months)

THE CHALLENGE Create and manage a content strategy that celebrates the launch of the new Pitch & Hunt stores and positions the brand in Bogotá. THE CUSTOMER Pitch & Hunt is the new entrepreneurial platform, in Colombia, created by the Shark of Shark Tank: Frank Kanayet. Under the multi-brand showcase concept, P&H recently opened two physical stores in Bogotá; bringing great causes and incredible products together, in one place. THE BIG IDEA An Instagram feed ready to receive traffic from Ads, funnels of content; considered at every stage of customer purchase and many entrepreneurial stories that have a higher purpose. RESULTS CONTENT MANAGEMENT ✓ 100+ Pieces of Content managed for the brand. ✓ Coordination of the design and production t

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Communications Manager

The Dreamer

Jan 2019 - Jul 2019 (7 months)

THE CHALLENGE Designing a stimulating content strategy that positions The Dreamer and Colombia as the first tourism option, for the international Backpacker Community. THE CUSTOMER The Dreamer is one of the most internationally recognized hostel chains in Colombia, with two multi-award winning locations, in two of the most frequented and influential tourist destinations, in the country; Palomino & Santa Marta. THE BIG IDEA A 360° content strategy both digital and analog, aligned with each stage of purchase of the Dreamer Persona. RESULTS CONTENT MANAGEMENT ✓ 200+ Graphic Pieces. ✓ 120+ job applications through Facebook Jobs. ✓ 300+ new audiovisual pieces for the brand's stock. ✓ Updating of advertising content for brand services. ✓ Crea

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SEO Copywriter

Yoi EcoTours

Jan 2018 - Dec 2018 (1 year)

MY CONTRIBUTION ✓ Marketing Research ✓ Creation, planing, and execution of the Communications and Contents Strategy. ✓ Update of the communication, in Spanish, for titles and descriptions of the Website. ✓ Data analysis. ✓ SEO Copywriting. ✓ Keyword strategy. YOU CAN DISCOVER MY PROVEN EXPERIENCE IN MY BEHANCE PORTFOLIO.

Marcom - Industry & Services Business Units

Schneider Electric

Jan 2017 - Jan 2018 (1 year 1 month)

EL RETO: Soportar, ejecutar y hacer seguimiento a las estrategias de marketing para el Cluster Andino, incentivando la expansión del negocio y el reconocimiento de la marca, a través del desarrollo de campañas de comunicación y marketing digital, de acuerdo a los lineamientos y directrices corporativas. MI CONTRIBUCIÓN ✓ Marketing Research ✓ Creación planeación y ejecución del plan de comunicaciones y la estrategia de contenidos para las unidades de negocio de Industria y Servicios. ✓ Negociación y gestión con agencias digitales, productoras audiovisuales de diseño y PR. ✓ Apoyo estratégico al área de Marketing y Comunicaciones para el Andean Cluster. ✓ Facebook e Instagram Ads. ✓ Análisis de datos. ✓ Copywriting. ✓ Parrillas de contenidos

Comunicadora Social

Experiencias Ayáka

Jul 2016 - Dec 2016 (6 months)

• Curación y generación de contenido digital. • Diseño de experiencias corporativas. • Customer Journey.

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Remote Ninja ♀️

Varias entidades

May 2016 - Nov 2019 (3 years 7 months)

Your time is really valuable for me so let's go straight to the results, the following links are to some brands that I have managed as a freelancer, and the breakdown of my contribution for each project: ️ THE DREAMER HOSTEL https://www.thedreamer.com https://www.instagram.com/thedreamerhostel/ https://www.facebook.com/thedreamerhostel/ My contribution: https://www.behance.net/gallery/85269659/The-Dreamer ️ UNICEF My contribution: https://www.behance.net/gallery/85269471/UNICEF ️ YOI ECOTOURS http://www.yoiecotours.com/ My contribution: https://www.behance.net/gallery/85270613/YOI-Ecotours ️ PITCH&HUNT https://www.instagram.com/pitchandhunt/ My contribution: https://www.behance.net/gallery/85269727/Pitch-Hunt HIGHLIGHTS: ✓ 300+

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Promotora Independiente

The Limu Company

Jan 2016 - Dec 2016 (1 year)

• Manejo de equipos. • Conferencias. • Liderazgo. • Ventas.

Cindy Ibañez

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