Cindy Hoang MS in Analytics Student | Former Digital Marketing Analyst Intern

Digital Marketing Analyst Intern

Koddi

Jun 2023 - Dec 2023 (7 months)

. Developed and fine-tuned 90+ paid search campaigns on Google Ads for hospitality clients, exceeding Return on Ad Spend (ROAS) and Click-Through Rate (CTR) benchmarks by an average of 15% month-over-month. . Produced over 30 comprehensive client insight reports and presentations and offered actionable recommendations for Account Managers to utilize during client meetings. . Employed data-driven strategies, leveraging Excel and Tableau for analysis and budget allocation across 60+ metasearch and paid social (Facebook) campaigns. . Stayed abreast of digital trends that shaped the hospitality industry by more than 20% to leverage and deliver strategic insights to clients.

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Managing Partner

NOXU LLC

Mar 2021 - Current (5 years 8 months)

. Established multi-platform brand presence on Amazon, Etsy, Facebook Marketplace, and eBay, increasing brand awareness by 30%. . Spearheaded daily operations encompassing product development, supplier relations, and marketing efforts, driving revenue growth by 5% and customer satisfaction by 20%. . Successfully leveraged PPC and advertising tactics to generate $10,000 in sales within the first month of product launch.

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Summer Research Intern

LSU Health New Orleans School of Medicine

May 2016 - Jul 2016 (3 months)

. Maintained the integrity and accuracy of the Louisiana Deafblind Database, ensuring it remained current and had zero errors to facilitate effective research and policymaking. Contributed to the understanding of low incidence and diverse cases of deafblindness in Louisiana, supporting efforts to improve services and support for individuals with these conditions by over 10%.

Undergraduate Teaching Assistant

University of New Orleans

Jan 2016 - May 2017 (1 year 5 months)

. Led 10 Chemistry recitations utilizing PLTL (Peer-Led Team Learning) workshop methodology, fostering collaborative learning environments to enhance student comprehension and engagement. . Mentored and tutored undergraduate and post-baccalaureate students in General Chemistry and Organic Chemistry, tailoring instruction to individual learning styles to deepen the subject understanding and improve academic performance by 40%.

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Recruiter, Co-Webmaster, Tutor (Volunteer)

Hope Community Resource Center

Mar 2015 - Jul 2022 (7 years 5 months)

. Recruited and led a team of 5 students from University of New Orleans and Southern University, fostering collaboration and achievement. Collaborated with the Webmaster to oversee social media, marketing, and student applications, enhancing online presence and engagement by an average of 90%. Provided data-driven insights to the Executive Director, ensuring alignment with parental and student expectations and supporting strategic decision-making, maintaining retention and increasing student registrations by an average of 50 per school year.

Cindy Hoang

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Cindy Hoang

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