Cindy Garzón Guerrero Head of Operations

Head of Operations

Minteo

Mar 2023 - Jun 2025 (2 years 4 months)

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Executive Assistant

Acento Partners

Jun 2022 - Feb 2023 (9 months)

VM Specialist

Adidas

Nov 2020 - Current (6 years)

D.C., Capital District, Colombia

BI analyst

Samsung

Jun 2019 - Jul 2020 (1 year 2 months)

Marketing Coordinator for Honor

MN FOTO SAS

Jan 2019 - Feb 2019 (2 months)

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V&S Marketing & BI Analyst

Sony Electronics,

Jun 2016 - Jul 2018 (2 years 2 months)

• Assure accurate budget and real time representation of V&S categories
through BTL activities control and implementation.
• Control and Budget execution for retail own media: Magazines, POS
Branding, Shop Display design.
• Agencies Management and Branding/POP/Merchandising control and execution for Wholesale Market.
• Design, propose and develop activities 100% oriented to enhance Sellout,
Positioning, awareness and branding.
• Guarantee the perfect look related with the guideline of the Brand
implemented at POS, Malls, Social Media, BTL and ATL activities.
• Running and monitoring execution for specific dealers' promotions according
to ranging, counter size, competitors (GFK), channel and

PlayStation Business Analyst

Solutions 2 GO

Mar 2014 - Sep 2015 (1 year 7 months)

Responsible for supporting and channeling efforts at different levels of the team managing day-to-day development issues.
• In commercial terms, to guarantee the product mix control by retailer in order
to generate alerts, according to the strengths and specific characteristics
of each one; in addition to report and analyze the success of promotions
approved by SCEA both online and offline.
• At a trade marketing level, to manage and feedback on the success of the launches activities (events in conjunction with agencies, Point of Sales activations and display) in order to negotiate extra contributions to marketing
reconciling business and creative needs; to monitor inventory levels of distributors and customers

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Planning Analyst

Sony Electronics,

Aug 2013 - Feb 2014 (7 months)

• Company's Sell Thru weekly consolidation based on individual information
given by dealer sales and inventory per category, reference and point of sale.
• Verification and analysis of the report sent to management, marketing, retail
and sales areas represented both as units and monetary amount.
• Making specific reports depending on the needs of internal customer
(Category, product, frequency and time intervals, comparisons and dealers trends, among other variables as criteria analysis).
• Maintain a permanent and constant communication with each of the areas
of marketing, sales and supply chain; analyzing monthly forecast planning
activities, presented by the assigned categories.

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CRM Intern

Sony Electronics,

Feb 2013 - Jul 2013 (6 months)

Social Internship

FUNDACION ALIANZA SOCIAL EDUCATIVA ASE

Jan 2011 - Jun 2011 (6 months)

- Customer Service Program proposal and implementation through main
stakeholders function standardization
- Centro Educativo Morisco Coordinator.

Cindy Garzón Guerrero

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Cindy Garzón Guerrero