Chuks Nzeadibe

Ux Researcher/Product Insights Analyst

Branch International

Aug 2025 - Current (1 year 3 months)

• Carried out generative and evaluative UX research across onboarding, KYC, loan application, and repayment journey; identifying friction and improving engagement.
• Conducted 1:1 interviews, usability tests, and surveys to uncover user needs and financial behaviors.
• Analyzed user behavior data using SQL and analytics tools and insights to optimize funnels and reduce drop-offs different customer journeys including onboarding, KYC, loan application, and repayment.
• Investigated bill payment drop-offs, identified root causes, and recommended features that improved usage by 15% within first month of release.
• Conducted lending performance analysis that informed product improvements and reduced delinquency by 43% within

Cx Process Analyst

Kaizen Gaming

Mar 2024 - Aug 2025 (1 year 6 months)

• Ran end-to-end research on onboarding, registration, KYC and funding journeys — identifying compliance blockers and UI friction that reduced drop-offs by 15% across target markets.
• Evaluated sports betting and casino journeys by conducting usability tests and A/B experiments across betslip UX, bet placement flow, deposit/withdrawal friction, and bonus activation, leading to redesigns.
• Analysed registration and transactional funnels using Google Analytics, SQL extracted data, and VOC datasets to pinpoint bottlenecks in betslip, payout and account flows.
• Designed market-specific surveys to track sentiment, preferences and perception of new features; insights were used to refine CRM targeting and product messaging.

O

Business Analyst

Octo5 Holdings

Jun 2022 - Feb 2024 (1 year 9 months)

• Collected and analyzed usage data for proptech platforms STOW and OE Manager to identify trends.
• Defined requirements for modules such as tenant onboarding, digital levy collection, maintenance ticketing, estate payments, and property verification.
• Mapped and improved onboarding flows including identity checks, KYC tiers, wallet funding flows, and rent payment journeys.
• Delivered BRDs/FRDs, user stories, and workflows for engineering teams building wallet services, subscription models, and property-listing features.
• Used Google Analytics, product usage data, and customer feedback (surveys and interviews) to prioritize features that increased user adoption by 30% and expanded customer base by 52% within a year.<

Ux Data Analyst /Product Strategy

Tech Fleet

Sep 2021 - Apr 2023 (1 year 8 months)

Led cross-functional product and UX initiatives, translating user research and data insights into prioritized features, roadmaps, and product improvements.

T

Business Analyst / Project Manager

Triach Consults

Mar 2021 - Dec 2022 (1 year 10 months)

• Led requirements discovery and journey mapping for products involving savings and loan applications, customer onboarding, verification workflows, operation and service portals.
• Produced product documentation (user stories, process maps, acceptance criteria) guiding engineering on features such as KYC steps, approval workflows, and customer dashboards.
• Managed end-to-end delivery using Jira and Trello, running stand-ups, sprint planning, retrospectives, and release coordination.

B

Business Analyst - Compliance & Risk

Bst Consulting Ltd

Apr 2020 - Mar 2021 (1 year)

• Led research and analytics for the development of a tailored risk assessment application, ensuring the solution met user needs, regulatory standards, and client expectations.
• Analyzed large datasets to assess credit risk, calculating RWA, PD, LGD, and EAD using IRB approaches.
• Facilitated stakeholder interviews, workshops, and feedback sessions to capture technical requirements and gather qualitative and quantitative insights into user workflows and pain points.
• Created detailed process maps, workflow diagrams, data models, and wireframes in Microsoft Visio to guide product design and improve usability.
• Reviewed transaction monitoring, KYC/AML verification, and sanctions alerts, performing EDD on high risk cust

K

Compliance Analyst

KC GAMING NETWORKS

Jan 2018 - Apr 2020 (2 years 4 months)

• Conducted due diligence reviews on customer accounts and franchise agents and supported onboarding decisions through risk-based compliance assessments.
• Prepared STR and CTR reports for regulatory bodies such as SCMUL(EFCC), NFIU.
• Managed regulatory information requests and compliance enquiries, gathering transaction records, customer documentation, and investigation findings to support regulatory reviews and examinations.
• Managed AML investigations and fraud checks involving high-risk transactions.
• Reviewed withdrawal and payout requests to identify suspicious activity, verify compliance with AML requirements, and investigate high-risk transactions.

K

Cx Officer and Team Lead

KC GAMING NETWORKS

Mar 2015 - Jan 2018 (2 years 11 months)

KC Gaming is one of Nigeria’s largest sports betting operators across retail and online channels. I held Customer Experience, VIP Support positions at the organization.

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Chuks Nzeadibe

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