Christopher Cooper Marketing Systems Expert: HubSpot, Salesforce, Iterable,

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Marketing Operations Manager

Rho Technologies

Feb 2025 - Dec 2025 (11 months)

As a Marketing Operations Manager, I owned the Marketing Operations function end-to-end, transitioning from contractor to full-time employee within one month due to an expanded scope of responsibilities. I built a marketing attribution model that significantly improved the fill rate from 8% to 85%, directly enabling pipeline visibility for revenue leadership. Additionally, I rearchitected the HubSpot instance by auditing over 300 workflows, diagnosing a 45-minute data sync lag, and resolving a 15% Salesforce sync error rate. Through a comprehensive CRM audit, I surfaced over $2.5M in annual infrastructure debt and presented my findings to the VP and C-suite stakeholders. I led cross-functional alignment with RevOps, Product, and Engineering

Marketing Operations Consultant

AuditBoard

Oct 2024 - Jan 2025 (4 months)

• Built global modular Marketo email template system with 200+ CSS variables, replacing fragmented multi-template approach
• Reduced email production time from 10 hours to 4 hours per campaign (60% improvement)
• Created self-service documentation enabling marketing operators to build campaigns without developer dependency

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Global CRM Strategist

Origins Estée Lauder Companies

Oct 2023 - May 2024 (8 months)

• Developed multi-region CRM strategy across Braze (US) and Adobe Campaign (APAC/LATAM), reporting directly to the Director and VP of Marketing.
• Delivered SWOT analyses and infrastructure audits that informed the VP-approved roadmap for US/international platform consolidation, leveraging insights from Google Analytics to support strategic scoping and marketing best practices.
• Built customer journey maps identifying omnichannel execution gaps across email, push, and in-store touchpoints, enhancing client engagement through targeted digital marketing initiatives.
• Utilized advanced skills in Google Sheets and Microsoft Excel for project management and data analysis, ensuring effective tracking and reporting of campaign

Marketing Operations Lead (Contract)

Apr 2022 - Apr 2023 (1 year 1 month)

• Inherited full Marketing Operations function mid-flight; rebuilt HubSpot architecture and resolved critical ETL failures, earning two contract extensions from VP of Marketing.
• Restructured HubSpot instance to support dual go-to-market motions: self-service and enterprise.
• Scoped and resolved ETL process issues affecting Salesforce-HubSpot integration and downstream reporting accuracy. Additionally, leveraged client relationship management (CRM) skills to enhance the management of the company’s CRM system, ensuring seamless integration and improved data flow. I also facilitated the development of campaign resources and distribution processes, which significantly boosted client engagement and overall marketing effectivenes

CRM Contractor

DoorDash

May 2021 - Oct 2021 (6 months)

As a CRM Contractor, I successfully built merchant lifecycle communications in Iterable for the B2B restaurant owner segment, focusing on onboarding, activation, and retention strategies. I developed a comprehensive programmatic communications audit that identified 12 redundant manual workflows, which facilitated operator consolidation across regional teams. My expertise in B2B environments and proficiency with CRM tools enhanced client engagement, while my strong analytical skills using Google Sheets and Microsoft Excel allowed for effective data management and reporting. Although client relationship management (CRM) may seem redundant in this context, it underscores my deep understanding of the role's core functions and my commitment to o

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Lifecycle Marketer

Zero Grocery

Jan 2021 - May 2021 (5 months)

• Led end-to-end MailChimp → Braze migration: audit, business case, vendor evaluation, and execution
• Engineered data pipeline workarounds bridging MongoDB-Mailchimp integration gap, unblocking migration timeline
• Designed targeted lifecycle campaigns replacing batch-and-blast approach with behavior-triggered segmentation

Independent Contractor

Various Clients

Jan 2020 - Current (6 years 10 months)

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CRM Manager

Thimble (Verifly)

Jan 2019 - Jan 2020 (1 year 1 month)

• Launched Iterable as a greenfield CRM instance, building a comprehensive multichannel lifecycle strategy across email, push, SMS, and in-app communications.
• Led cross-functional coordination with Product, Data, and Engineering teams on SDK/API integrations, ensuring seamless connectivity and functionality.
• Partnered with the Data Science team to develop marketing performance dashboards and reporting frameworks that provided actionable insights.
• Utilized Microsoft Excel and Google Sheets for daily operations, leveraging these ubiquitous tools for effective data sharing and manipulation, which enhanced our overall data management processes and supported informed decision-making in CRM strategies. Additionally, employ

CRM Manager

TUNECORE

Jun 2016 - Dec 2018 (2 years 7 months)

As a CRM Manager, I achieved remarkable results, including a +250% increase in open rates and a +200% improvement in click-to-open rates, effectively eliminating list churn across over 2 million global contacts. I owned the email marketing function end-to-end as a solo operator, overseeing segmentation, lifecycle staging, lead scoring, and database management for this extensive contact list. Additionally, I built and coded all email templates and automated programs, managing the entire process from architecture through deployment and measurement. My role also encompassed client relationship management (CRM) within HubSpot, ensuring that our strategies were aligned with customer needs and enhancing overall engagement. This comprehensive appr

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Marketing Manager

LiveIntent, a Zeta Global Company.,

Aug 2013 - May 2016 (2 years 10 months)

Christopher Cooper

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Christopher Cooper

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