I am a Senior Product and Lifecycle Marketing Manager at Chime, a leading digital banking platform, with deep experience in customer activation, engagement, and retention. My role involves developing and executing end-to-end marketing strategies across all customer life stages, from acquisition to retention, to drive growth and loyalty for the company.
My core competencies include growth marketing, lifecycle marketing, product marketing, international markets, loyalty programs, statistical modeling, RCT testing, and team building. I have a proven track record of exceeding industry benchmarks, launching new products and features, and expanding into new markets. Some of my notable achievements include growing unique users by 215% in six months for a financial literacy and user-generated content feature, and leading the customer retention team for an international SVOD startup backed by AMC Networks, where I cut customer churn in half YOY. I am passionate about creating innovative and engaging marketing campaigns that educate and empower customers to achieve their financial goals.