Christine Skopec

Senior Editor

Semrush

May 2023 - Current (3 years 6 months)

- Developed and still run an original research/reporting initiative designed to make content more interesting and useful to target audiences.
- Own content quality across marketing teams, focusing on clarity, audience preferences, and alignment with company objectives.
- Coach internal and external writers to improve their craft and develop their skills.
- Maintain the editorial style guide to ensure consistency across content.
- Serve as point person for internal company questions about blog content.

Senior Content Strategist

Revinate

Aug 2022 - Mar 2023 (8 months)

- Exceeded all content goals related to website visibility and key conversion events by the end of 2022.
- Owned execution and distribution of an annual report with insights for current and prospective customers.
- Developed global and region-specific content strategies across channels and content formats.
- Collaborated with senior leadership to develop ghostwritten assets, write press releases, and gather insights for reports.
- Managed freelance writers and coached junior team members. - Created and actioned use of creative briefs, processes, templates, and the brand's first editorial style guide.

Senior Content Marketing Strategist

Aimtal

Aug 2021 - Aug 2022 (1 year 1 month)

- Achieved promotion to Senior Content Marketing Strategist in eight months.
- Owned account management, content strategy, and content creation for a SaaS client.
- Acted as the main and sometimes sole content creator across accounts, creating blog articles, case studies, emails, social media posts, paid ads, webinar assets, presentation materials, and more for clients in the mental health and customer support spaces.
- Trained and mentored other team members.

Senior Content Specialist

Collegis Education

Jul 2017 - Aug 2021 (4 years 2 months)

- Launched a medical school blog, which ultimately contributed to a record-setting enrollment year.
- Developed and executed an SEO content strategy for a university that was so successful, the client wanted to continue working with me at the end of the contract.
- Maintained relationships with senior leadership to conduct interviews that informed special reports and receive final approval on high-stakes projects.
- Managed a temporary junior writer, helping them achieve the "aha" moment that helped them understand their primary client's audience and tone of voice.

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Senior Editor, Health & Fitness, Gear & Style

The Cheat Sheet

Jul 2016 - Jul 2017 (1 year 1 month)

- Owned content across some of the highest-performing sections on the website.
- Managed and coached staff writers, freelance writers, and editors.

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Staff Writer, Culture, Health & Fitness

The Cheat Sheet

Apr 2015 - Jul 2016 (1 year 4 months)

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Christine Skopec

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Behavioral traits