Christian Pichardo

Christian Pichardo

About

Detail

Acquisitions & Systems Builder | Real Estate • STR • Business Automation
New York, United States
Contact Christian regarding: 
work
Full-time jobs
Starting at USD90k/year
Flexible work
Starting at USD50/hour
id_card
Internships
Starting at USD5k/month
connect_without_contact
Finding mentors
groups
Networking

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • N
    Program Coordinator & Marketing Consultant
    NJSBDC State Office
    Nov 2022 - Dec 2024 (2 years 2 months)
    Managed statewide marketing initiatives, event marketing, and led an innovation program for a statewide business advisory network supporting 30,000+ entrepreneurs.

    • Between 2021 & 2024, we increased client acquisition by 2-3x; 10x growth in social media; 6x email list growth while boosting open rates by 10-20%; Lead redesign of state website, increasing site traffic by 2x.
    • Hosted/Marketed 200+ live events & webinars combined & produced the most popular event in organization’s history (3,000+ RSVPs)
    • Consulted directly with founders on growth strategy, lead generation, and brand positioning.
    • Built SOPs and intake systems still used today
    • Special Projects: Branded, Recruited, and Marketed the NJSBDC “Tec
  • N
    Marketing Manager & Program Coordinator
    NJSBDC State Office
    Nov 2022 - Dec 2024 (2 years 2 months)
    Managed statewide marketing initiatives, event marketing, and led an innovation program for a statewide business advisory network supporting 30,000+ entrepreneurs.

    • Between 2021 & 2024, we increased client acquisition by 2-3x; 10x growth in social media; 6x email list growth while boosting open rates by 10-20%; Lead redesign of state website, increasing site traffic by 2x.
    • Hosted/Marketed 200+ live events & webinars combined & produced the most popular event in organization’s history (3,000+ RSVPs)
    • Consulted directly with founders on growth strategy, lead generation, and brand positioning.
    • Built SOPs and intake systems still used today
    • Special Projects: Branded, Recruited, and Marketed the NJSBDC “Tec
  • H
    Vacation Rental Operator & Consultant
    Hudson Stays Niluma REI
    Apr 2022 - Current (4 years 7 months)
    Short-term rental operator and consultant managing a portfolio and co-hosting properties in NJ.

    • Generated $100K+ in revenue in year 1 with 1.5 units; growing 30% YOY
    • Increased Occupancy for Q2 2025 to 88% with A.I. enhanced strategy & dynamic tools (Industry Avg. = 56-60%)
    • Maintained 4.8★ rating across 200+ stays
    • Developed 85–90% self-running backend using Automations, SOPs, and a lean team of VAs.
    • Tools: Guesty, Price Labs, Hostaway, Multiple OTA’s
  • H
    Operator & Consultant
    Hudson Stays Niluma REI
    Apr 2022 - Current (4 years 7 months)
    Short-term rental operator and consultant managing a portfolio and co-hosting properties in NJ.

    • Underwrote 100+ STR and multifamily deals for acquisition/lease arbitrage analysis; applied dynamic models to assess profitability across multiple exit strategies (buy/hold, arbitrage, co-host).
    • Acquired, designed, and managed STR assets producing $196K+ in gross revenue in the first 18 months, operating at 50%+ NOI margins. Projected to be $260k with 57% margins this year.
    • Increased Occupancy for Q2 2025 to 88% with A.I. enhanced strategy & dynamic tools (Industry Avg. = 56-60%)
    • Built SOP-driven acquisition pipeline with CRM and automation to manage high deal volume.
    • Maintained 4.8★ rating across 200+ sta
  • S
    Marketing Consultant
    Simple Marriages
    Jan 2021 - Dec 2023 (3 years)
    • Led end-to-end website redesign to improve user flow from lead capture to service delivery
    • Advised on growth strategy across paid ads, SEO, email marketing, and social media
    • Supported funnel optimization and client intake systems to increase customer conversions
  • N
    Marketing Specialist and Consultant
    NJSBDC State Office
    Nov 2020 - Nov 2022 (2 years 1 month)
    1. Assist State-Wide Marketing: Email, Social, and Events.
    2. Created, Hosted, and Assisted a weekly online webinar series called NJThrives.
    3. Assist with Marketing consulting across the State
    4. Collaborate with the Leadership Team to Improve Overall Efficiencies.
  • N
    Marketing Specialist and Consultant
    New Jersey Small Business Development Centers
    Nov 2020 - Aug 2022 (1 year 10 months)
    1. Assist State-Wide Marketing: Email, Social, and Events.
    2. Created, Hosted, and Assisted a weekly online webinar series called NJThrives.
    3. Assist with Marketing consulting across the State
    4. Collaborate with the Leadership Team to Improve Overall Efficiencies.
  • N
    Marketing Consultant
    NJSBDC at NJCU School of Business
    Mar 2019 - Jan 2021 (1 year 11 months)
    Directed marketing, events, and small business outreach for one of NJ’s top-performing SBDC centers. Served as both team lead and public-facing educator supporting entrepreneurs across the region.

    • Led a small team managing digital campaigns (social, email, ads) and coordinated 100+ workshops and events
    • Provided direct consulting and strategy to 60+ local business owners across marketing, funding, and growth
    • Designed and hosted 100+ in-person and virtual business trainings; served as speaker, facilitator, and strategist

    Key Results:
    • Ranked Top 3 of 12 NJ centers statewide (2018)
    • Top 5 in U.S. for #SmallBusinessWeek social media engagement
    • 4x client acquisition and 4x event attendance
  • N
    Marketing Coordinator and Consultant
    NJSBDC at NJCU School of Business
    May 2017 - Mar 2019 (1 year 11 months)
  • N
    Marketing Intern
    NJSBDC at NJCU School of Business
    Dec 2016 - May 2017 (6 months)
  • Niluma Media
    Marketing & Ops Systems Consultant
    Niluma Media
    Jan 2015 - Current (11 years 10 months)
    Lead a boutique consultancy delivering creative business strategy with AI-powered marketing/operational automation.

    • Built lead systems and CRMs to process 1,000+ inquiries into qualified opportunities for real estate agents, services, & digital products.
    • Generated up to $80K+ in lead value within 30 days for select clients via ad campaigns, custom-built CRM’s, and email/SMS automations
    • Managed lean teams across 3 countries
    • Tools: ChatGPT, GoHighLevel, Zapier, Asana, Slack, Framer, N8N (in progress)
Education verified_user 0% verified
  • New Jersey City University
    Bachelor's degree, Marketing/Marketing Management, General
    New Jersey City University
    Jan 2015 - Dec 2017 (3 years)
    Dean's List | GPA 3.8/4 | "Cum Laude" Honors
Projects (professional or personal) verified_user 0% verified
  • E
    Email Marketing
    Feb 2017 - Current (9 years 9 months)
    My client wanted to start a continuous email marketing campaign for their business workshops/events to improve exposure and attendance. In 2016 they attracted 30 registrants and 150 attendees to 8 events for the whole 12 months.

    I built email marketing campaigns equipt with automation, reminders, sales copy, design, and an eventbrite.com page.

    I improved their event registration by 1333% with 400 registrants and attendance by 184% with 276 attendees all in 7 months.
  • F
    Facebook Advertising
    Feb 2017 - Current (9 years 9 months)
    My client wanted a Facebook Advertising campaign to promote a paid event that was $150/ticket.

    I built a campaign with 2 ad variations to test the conversions. Once I saw 1 ad giving me 2x the page clicks at 30% less CPC (cost-per-click) I doubled the ad spend on the better ad and stopped the loser.

    I was able to bring in 10 attendees at $150 which is $1500 and used only $300 in ad spend. Making my client a total 80% profit of $1200.