SEO Specialist, Search Team
Henry Schein One
Apr 2023 - Current (3 years 4 months)
• Managed a portfolio of 150+ healthcare clients across the country, consistently delivering measurable SEO performance improvements across visibility, page rankings, and lead generation. • Developed website architecture, content, and linking enhancements to improve rankings for target keywords. • Planned and executed PPC campaigns to increase sales, generate leads and promote brand awareness. • Maintained Google and Bing Webmaster Tools accounts, proactively resolving crawling and indexing issues. • Collaborated cross-functionally with designers, copywriters, and developers to investigate critical SEO related issues, provide impactful solutions, and ensure effective search marketing campaigns. • Performed ongoing keyword discovery, e