CHERYL

Senior Performance Manager

Cars Commerce

Mar 2022 - Current (3 years 8 months)

- Lead conflict resolution through team delegation and communication to strategize on client escalation - Develop ongoing training to increase team success, and lead team scrum and strategy sessions - Interview, onboard, and coach new hires through consistent constructive feedback. Have mentored 25% of current department, including 12 seniors - Provide monthly performance reviews with clients, to provide in-depth analysis of their website analytics - Developed and deployed internal resource hub on successful client strategies; 1,600+ views in 10 months. - Own and optimize a digital portfolio of 90+ enterprise and retail clients in range of international brands, sustaining $250K+ in recurring monthly revenue, and identify opportunity for rev

Performance Manager

Dealer Inspire

Jul 2020 - Mar 2022 (1 year 9 months)

- Advocate for client success in the digital marketplace - Proactively communicate and conduct Monthly Performance Reviews for clients affiliated with range of international brands -Maintain monthly recurring revenue of over $70000 in website and other digital products - Advise on opportunities for improvement in performance through evidence-based data analysis and review - Coordinate A/B tests with Analytics Team and provide reporting insights on potential UX improvements - Provide industry news for external partners - Proactively advocate for client success through ongoing assessment of product needs, and set goals for changes / additions in digital products - Coordinate services with SEM and SEO teams, site development support, and graph

D

Digital Marketing Consultant

Mar 2020 - Current (5 years 8 months)

- Monitor and maintain social media posts for business organizations - Research and post relevant SEO content to boost organic traffic to websites - Each month, posts generate 20% increase in impressions, over 800% increase in unique visits, and 2800% boost in new followers - Consult on, strategize, and optimize SEM campaigns for small businesses - Review data on performance and provide reporting for clients for strategy review and revision

f

Digital Marketing Consultant

freelance

Mar 2020 - Current (5 years 8 months)

- Monitor and maintain social media posts for business organizations - Research and post relevant SEO content to boost organic traffic to websites - Each month, posts generate 20% increase in impressions, over 800% increase in unique visits, and 2800% boost in new followers - Consult on, strategize, and optimize SEM campaigns for small businesses - Review data on performance and provide reporting for clients for strategy review and revision

C

Digital Advertising Strategist

Cox Automotive Inc

Feb 2017 - Mar 2020 (3 years 2 months)

-Negotiate strong business relationships through action planning, budget management, dynamic website solutions, and success-oriented partnerships -Optimize performance of SEM accounts for national portfolio of clients, with total monthly portfolio budget averaging $45000 -Audit all website content on a regular basis for national brand compliance -Maintain monthly recurring revenue of over $60000 in website and other digital products -Proactively develop tools to expedite enhancement of ad copy, and provide resources to internal teams for thorough optimization of accounts. Saved teams approximately $250000 in time spent on individual account optimizations by developing and updating tools -Maintain average CPL of $13 for SEM portfolio -Mentor

B

Business Coordinator

Blue Cross and Blue Shield of Illinois Montana New Mexico Oklahoma Texas

Sep 2016 - Feb 2017 (6 months)

-Verify and establish insurance account information for small businesses -Support small business goals in multiple states with varied insurance regulations -Review data for accuracy and completion for underwriting -Mediate risk while generating sustainable revenue for company -Initiate support of sales teams and collaborate with business analysts -Resolve client queries and concerns -Collaborate with underwriting, sales, and administration -Initiate problem resolution

P

Oboe Teacher

Plano ISD

Sep 2011 - Sep 2016 (5 years 1 month)

-Serve over 20 clients on a weekly basis -Create curriculum to support individual needs of clients -Advise and assist with tool maintenance and acquisition -Lead group masterclasses and adjudicate state / regional competitions -Maintain communication across client locations -Document client progress -Record invoices for billing and tax purposes

C

Music Therapist

Childrens Hospital Los Angeles CHLA

Feb 2004 - Jul 2011 (7 years 6 months)

-Developed Music Therapy program for pediatric non-profit teaching hospital of University of Southern California -Assessed patient needs and provided therapy services in accordance with interdisciplinary care plan -Reviewed care plans and maintained consistent documentation of patient participation and progress towards treatment goals -Worked with foundations and non-profit agencies to write grants and maintain funding for program -Supervised and evaluated students, interns, and volunteers in multiple healthcare disciplines -Developed Music Therapy intern program -Provided continuing education presentations for staff in medical, rehabilitation, and psychosocial services -Coordinated with multiple community businesses to increase patient ac

T

Owner

Therapist MTBC

Jan 2000 - Sep 2016 (16 years 9 months)

-Market services to clients through home and clinic-based agencies -Coordinate multiple contracts with state and private organizations -Determine eligibility for music therapy services through assessment and data evaluation -Research, design, and implement treatment plans for individual and/or group therapy -Build and maintain effective working relationships with members of health care team -Maintain funding for 100% of state clients based on accurate and thorough documentation -Serve as educational resource for internal and external parties -Monitor client participation and collect data -Use music technologies to write and arrange materials for clients -Submit quarterly client progress reports to public and private agencies -Maintain fundi

I

Oboist

Independent Music Professional

Jan 1994 - Current (31 years 10 months)

Free-lance musician in large and small ensembles, solos, and studio recording sessions. Some ensembles include New World Symphony, Edgewood Chamber Orchestra, Elkhart Symphony Orchestra, founding member of Definiens Ensemble, and the Dallas Wind Symphony. Oboist in score "Till Death"; debuted at Cannes Film Festival 2004.

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